Outreach Specialist

Ras Al Khaimah Economic Zone (RAKEZ); Ras Al Khaimah; On-site; AED 120,000 - 240,000; Full time

Job summary

Ras Al Khaimah Economic Zone (RAKEZ) is seeking a Strategic Lead Generation - Outreach Specialist to identify and engage potential investors, build a robust pipeline, and support strategic business development initiatives. You will conduct market research, coordinate investor visits, and provide follow-up activities to drive investment attraction.

Ideal candidates have 3–5 years in lead generation or business development, strong CRM and digital outreach skills, and fluency in English.

Qualifications

• Bachelor’s degree in a relevant field.
• 3–5 years in lead generation, business development or market research.
• Experience identifying B2B opportunities across international markets.
• Experience in free zones, investment zones or government entities is a plus.
• Strong lead generation, CRM and digital outreach capabilities; English fluency.

Responsibilities

• Generate and qualify new business and investment leads through research-driven prospecting and targeted outreach.
• Develop and maintain a healthy pipeline of prospective investors across markets and sectors.
• Conduct market research and competitive analysis to identify opportunities.
• Build relationships with prospective investors and coordinate introductory meetings.
• Track pipeline and outreach in CRM systems and dashboards.
• Prepare reports and market intelligence to support strategy and decisions.

Skills

Lead generation

Market research

CRM proficiency

Digital outreach

Excel

PowerPoint

LinkedIn Navigator

English fluency

Education

Bachelor's degree in Business/Marketing/International Business/Economics/Market Research

Tools

Salesforce

HubSpot

LinkedIn Sales Navigator

Excel

PowerPoint

Job description

The Strategic Lead Generation - Outreach Specialist will support the Strategic Business Development function by identifying and engaging potential investors, generating qualified leads, conducting market research, and maintaining prospect pipelines. The role is also responsible for providing coordination support for strategic business development initiatives, investor visits, stakeholder engagements, and project follow-up activities to support the achievement of investment attraction objectives.

CORE RESPONSIBILITIES

• Generate and qualify new business and investment leads through research-driven prospecting and targeted outreach.
• Develop and maintain a healthy pipeline of prospective investors and companies across assigned markets and sectors.
• Conduct market research and competitive analysis to identify new business opportunities and emerging investment trends.
• Build relationships with prospective investors through digital engagement and coordinate introductory meetings with Business Development teams.
• Track pipeline performance, outreach activities, and investor interactions through CRM systems and performance dashboards.
• Prepare reports, market intelligence, and presentation materials to support business development initiatives and strategic decision-making.

WHAT ARE WE LOOKING FOR

Qualifications & Experience

• Bachelor's degree in business administration, Marketing, International Business, Economics, Market Research, or a related field.
• 3-5 years of experience in lead generation, business development, market research, business intelligence, sales, or a related field.
• Proven experience identifying, prospecting, and qualifying B2B opportunities across international markets.
• Experience within free zones, investment promotion agencies, economic zones, or government/semi-government organizations is an advantage.
• Strong lead generation, prospecting, and market research capabilities.
• Experience using CRM platforms such as Salesforce, HubSpot, or similar tools.
• Proficiency in LinkedIn Sales Navigator and digital outreach techniques.
• Strong analytical skills with the ability to turn research into actionable business insights.
• Excellent communication and relationship-building skills.
• Ability to manage multiple priorities and work independently in a fast-paced environment.
• High attention to detail, professionalism, and a results-driven mindset.
• Strong Microsoft Excel and PowerPoint skills.
• Fluency in English is required; Arabic or additional languages are an advantage.

Preferred Qualifications

• Certifications in Digital Marketing, Lead Generation, CRM Platforms, or related disciplines are a plus.