Organic Social Lead — Premium, Arabic‑First

Joud Coffee; Abu Dhabi; On-site; AED 133,920 - 200,880; Full time

Job summary

A premium coffee brand in Abu Dhabi is searching for a Social Media Lead with exceptional organic leadership skills. The candidate will shape the brand’s social identity and manage both the creative and strategic aspects of social media. Excellent Arabic writing is mandatory, along with robust English skills. The role includes building a community, directing creative content, and leading a Social Media Executive. This full-time position offers the opportunity to elevate the brand's online presence and engagement.

Qualifications

• Strong organic social leadership for a premium brand.
• Excellent Arabic writing and strong English skills.
• Hands-on experience with running paid social campaigns.

Responsibilities

• Develop and own the social strategy and brand voice.
• Create and maintain the editorial calendar for content.
• Lead and coach a Social Media Executive.

Skills

Organic social leadership

Creative judgment

Community management

Bilingual Arabic and English

Experience with Business Suite/Ads Manager

Job description

A premium coffee brand in Abu Dhabi is searching for a Social Media Lead with exceptional organic leadership skills. The candidate will shape the brand’s social identity and manage both the creative and strategic aspects of social media. Excellent Arabic writing is mandatory, along with robust English skills. The role includes building a community, directing creative content, and leading a Social Media Executive. This full-time position offers the opportunity to elevate the brand's online presence and engagement.