National FMCG Sales Leader - RTM & Growth Driver
People, Jobs, and News
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Job summary
People, Jobs, and News is seeking a National Sales Manager to lead the Route-to-Market strategy across KSA/UAE. You will drive distribution, deliver profitable growth, and elevate execution standards while modernizing sales through analytics, technology, and stronger field execution.
The role requires 10+ years in FMCG with national leadership in KSA/UAE, Arabic/English fluency, and willingness to travel. MBA is a plus, and experience in Fresh Food is highly preferred.
Qualifications
- Bachelor's degree in Business Administration, Sales & Marketing (MBA a plus).
- 10+ years of FMCG experience in KSA/UAE in a national leadership role.
- Proven track record leading RTM transformation.
- Arabic and English fluency; willingness to travel extensively.
Responsibilities
- Own and exceed sales targets (daily, monthly, quarterly, annual) across all product categories, geographies, and trade channels.
- Design and execute the national RTM strategy, optimizing market coverage and distribution costs.
- Improve key sales metrics: calls per day, drop size, sales per route, and outlet productivity.
- Drive numeric and weighted distribution, category presence, and Perfect Store execution.
- Coach, develop, and build succession plans for high-performing sales teams.
Skills
Education
Tools
Job description
People, Jobs, and News is seeking a National Sales Manager to lead the Route-to-Market strategy across KSA/UAE. You will drive distribution, deliver profitable growth, and elevate execution standards while modernizing sales through analytics, technology, and stronger field execution.
The role requires 10+ years in FMCG with national leadership in KSA/UAE, Arabic/English fluency, and willingness to travel. MBA is a plus, and experience in Fresh Food is highly preferred.
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