MENAT Regional Marketing Lead

Roblox Corporation; United Arab Emirates; Hybrid; AED 441,000 - 661,000; Full time

Job summary

Roblox Corporation is seeking a versatile Marketing and Communications leader to manage engagement across the MENAT region from the United Arab Emirates. This role focuses on designing a scalable GTM strategy, localization of content, and cross-border influencer collaborations to grow a vibrant regional community.

The position involves periodic HQ orientation and hybrid work in the UAE. You will drive product launches, partner with legal and policy teams to ensure compliance, and build local

Qualifications

• 8+ years of marketing experience in regional or global roles.
• Independent drive with ability to operate within a strategic framework.
• Fluent Arabic is required.
• Experience marketing in fragmented MENAT markets with diverse audiences.
• 5+ years in Consumer Tech or related fields.

Responsibilities

• Design scalable regional GTM strategy for MENAT markets.
• Oversee localization and transcreation of marketing assets with native-level Arabic nuance.
• Lead product launches and prioritize markets based on data insights.
• Drive influencer partnerships and regional social media growth.
• Collaborate with Legal/Policy to ensure regulatory compliance.
• Develop locally relevant events and ecosystems to foster growth.
• Build strategic partnerships with brands and creators across MENAT.

Skills

Marketing leadership

Arabic language

Job description

Roblox Corporation is seeking a versatile Marketing and Communications leader to manage engagement across the MENAT region from the United Arab Emirates. This role focuses on designing a scalable GTM strategy, localization of content, and cross-border influencer collaborations to grow a vibrant regional community.

The position involves periodic HQ orientation and hybrid work in the UAE. You will drive product launches, partner with legal and policy teams to ensure compliance, and build local