MENAT Marketing Lead - Arabic Speaker, GTM Strategy

Speedrun Talent Network; United Arab Emirates; On-site; AED 360,000 - 600,000; Full time

Job summary

Roblox in the United Arab Emirates seeks a versatile marketing leader to manage engagement across the MENAT region, designing a scalable GTM strategy for diverse markets.

You will drive launches, oversee Arabic localization, build influencer partnerships, and coordinate with legal and policy teams to ensure local data-privacy compliance.

This role centers on partnerships, events, and a unified brand voice to accelerate Roblox’s growth across MENAT.

Qualifications

• 8+ years of marketing experience with a pan-regional focus across MENAT.
• Fluent Arabic speaker is required.
• 5+ years in Consumer Tech with privacy-first user behavior understanding.
• Ability to advocate regional needs (budget, localization) to global HQ.
• Data-driven test-and-learn mentality for growth.

Responsibilities

• Holistic Regional Strategy: Design a scalable marketing framework for Tier 1 MENAT markets and Tier 2/3 growth.
• Localized Content Ecosystem: Oversee transcreation and localization of assets; English as core language with Arabic nuance.
• Agile GTM Execution: Lead product launches across MENAT based on data and local market fit.
• Cross-Border Community & Influencer Growth: Build loyalty via regional influencer partnerships and localized channels.
• Policy & Comms Collaboration: Work with legal to ensure compliance with local data privacy standards.
• Event & Ecosystem Strategy: Develop events across priority markets and participate in industry events.
• Strategic Market Partnerships: Build partnerships with brands and NGOs to strengthen local credibility.

Skills

Marketing leadership

Strategic thinking

Data-driven

Independent drive

Job description

Roblox in the United Arab Emirates seeks a versatile marketing leader to manage engagement across the MENAT region, designing a scalable GTM strategy for diverse markets.

You will drive launches, oversee Arabic localization, build influencer partnerships, and coordinate with legal and policy teams to ensure local data-privacy compliance.

This role centers on partnerships, events, and a unified brand voice to accelerate Roblox’s growth across MENAT.