MENA Influencer & Partnerships Lead

XTB online investing; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

XTB online investing in Dubai is seeking an Influencer & Partnership Manager to drive influencer campaigns across the MENA region. You will identify creators, manage partnerships, coordinate campaigns end-to-end, and analyze performance to optimize results.

The ideal candidate combines a deep understanding of influencer landscapes, social media trends, and regulatory considerations with strong data-driven decision making and project management skills.

Qualifications

• 2-4 years of experience in influencer marketing, social media, digital marketing, or a similar role.
• Strong understanding of the MENA influencer landscape.
• Proven experience managing influencer campaigns from start to finish.
• Strong knowledge of Instagram, TikTok, YouTube, and other major social platforms.
• Excellent organizational and project management skills.
• Fluent English; Arabic is a strong advantage.

Responsibilities

• Develop and execute influencer marketing strategies aligned with overall marketing objectives.
• Research and identify relevant influencers, creators, and content partners across MENA markets.
• Build and maintain a database of influencers categorized by market, audience, platform, niche, and performance.
• Monitor emerging creators, social media trends, and new content formats.
• Evaluate influencers based on audience quality, engagement, reach, demographics, content quality, and brand fit.
• Manage influencer campaigns from initial outreach through execution, approval, publication, and reporting.
• Coordinate campaign briefs, deliverables, timelines, content approvals, and publishing schedules.
• Communicate with influencers, agencies, and external partners on a daily basis.
• Negotiate rates, deliverables, usage rights, and campaign terms.
• Ensure all influencer content follows brand guidelines and approved campaign messaging.
• Work closely with the Compliance team to review and obtain approval for influencer content before publication, ensuring all content meets applicable regulatory requirements, DISCLAIMERS, and internal policies.
• Coordinate with internal teams including Social Media, Content, Design, Performance Marketing, and Compliance.
• Build strong, long-term relationships with influencers, creators, and agencies.
• Manage influencer communication and ensure timely delivery of agreed content.
• Develop an ambassador/creator network for ongoing collaborations.
• Identify opportunities for exclusive or long-term partnerships.

Skills

Influencer marketing

Social media

Negotiation

Communication

Analytics

Project management

Creativity

Attention to detail

English

Arabic (advantage)

Job description

XTB online investing in Dubai is seeking an Influencer & Partnership Manager to drive influencer campaigns across the MENA region. You will identify creators, manage partnerships, coordinate campaigns end-to-end, and analyze performance to optimize results.

The ideal candidate combines a deep understanding of influencer landscapes, social media trends, and regulatory considerations with strong data-driven decision making and project management skills.