Influencer Marketing Lead — Campaigns & Partnerships

WPP; Dubai; Hybrid; AED 180,000 - 300,000; Full time

Job summary

WPP in Dubai seeks an Influencer Marketing Manager to own day-to-day planning and delivery of influencer campaigns across client accounts. You will manage campaigns end-to-end—from strategy and creator mix to budget planning, execution, and reporting.

You will lead client communications, guide executives, and strengthen creator relationships while collaborating with media, strategy, creative, and client service teams in a hybrid UAE setup.

Qualifications

• Bachelor’s degree in marketing, Communications, Public Relations, or a related field is preferred.
• 4-6 years of experience in influencer marketing, creator partnerships, social media, PR, talent management or integrated communications.
• Proven track record of managing multi-creator campaigns across platforms and markets.
• Experience managing budgets, negotiations, client communication and junior team members is required.

Responsibilities

• Translate client briefs into influencer campaign approaches and execution plans.
• Lead end-to-end campaign workflow including influencer selection, negotiation, briefing, contracting support, content review, approvals, publishing and reporting.
• Manage campaign budgets, negotiate fees with creators and agents, track spend and support finance reconciliation.
• Advise clients and internal teams on creator usage, whitelisting, paid amplification and platform best practice.
• Oversee influencer reporting, analyze performance data, and develop recommendations for optimization.
• Build and maintain creator, agent and partner relationships to secure access and value.

Education

Bachelor’s degree in marketing, Communications, Public Relations, or a related field

4-6 years of experience in influencer marketing, creator partnerships, social media, PR, talent management or integrated communications

Proven track record of managing multi-creator campaigns across platforms and markets

Experience managing budgets, negotiations, client communication and junior team members

Job description

WPP in Dubai seeks an Influencer Marketing Manager to own day-to-day planning and delivery of influencer campaigns across client accounts. You will manage campaigns end-to-end—from strategy and creator mix to budget planning, execution, and reporting.

You will lead client communications, guide executives, and strengthen creator relationships while collaborating with media, strategy, creative, and client service teams in a hybrid UAE setup.