Media Performance Manager (EVP-6)

Nissan; Dubai; On-site; AED 350,000 - 550,000; Full time

Job summary

Nissan is seeking a Media Performance Manager in Dubai to lead data-driven media strategy and optimization across digital and traditional channels. You will align regional plans with global goals and work with agencies and internal teams to maximize ROI in a fast-evolving automotive market.

Ideal candidates have 8-10 years' experience, a Bachelor's in marketing communications, and fluency in Business English with Arabic preferred.

Qualifications

• 8-10 years of experience in media or marketing.
• Strong understanding of regional media landscape and budgets.
• Experience with data-driven media planning and performance metrics.

Responsibilities

• Develop and execute data-driven media strategies for digital and traditional channels.
• Oversee budgeting, scheduling and campaign performance tracking.
• Collaborate with agencies and internal teams to ensure timely delivery.
• Monitor KPIs and adjust campaigns for ROI and reach.
• Coordinate with CMM, Retail, and local markets for cohesive messaging.
• Provide insights and regular performance reports to stakeholders.

Skills

Media planning

Campaign management

Budget management

Team collaboration

Education

Bachelor's degree in marketing communications

Tools

Media management tools

Job description

Function: Marketing

Location: Dubai (UAE)

Legal Entity: NMEF

Level: Manager EVP-6

Direct Manager: Retail Marketing Social & Media Deputy General Manager

Managers Manager: Marketing General Manager

PURPOSE / DETAILS OF THE JOB

As the Media Performance Manager at Nissan you will handle the strategy execution and optimization of paid media campaigns across digital and traditional channels. Your mission is to drive measurable business outcomes through data-driven media planning ensuring Nissans brand and products reach the right audiences at the right time with maximum impact. That is to happen hand in hand with working cross functionally specially with CMM & Retail to ensure we cater to products & markets. While all operations to be data driven to capitalize on marketing media efficiencies.

Main tasks and responsibilities (Including team management if any):

Media Strategy & Planning

• Develop and execute data-driven media strategies across digital and traditional platforms.
• Align regional media plans with global brand goals and local market needs.

Campaign Management

• Oversee the implementation of media campaigns including budgeting scheduling and performance tracking.
• Collaborate with media agencies and internal teams to ensure timely and effective campaign execution.

Performance Optimization

• Monitor key performance indicators (KPIs) such as reach engagement conversion and ROI.
• Use analytics tools to assess campaign effectiveness and make real-time adjustments.

Cross-Functional Collaboration

• Work closely with CMM retail creative customer experience and sales teams to ensure cohesive messaging and strategy.
• Coordinate with local market teams to adapt regional campaigns for locally adapted performance.

Innovation & Trend Monitoring

• Stay updated on emerging media technologies platforms and consumer behaviour trends.
• Recommend innovative approaches to enhance media performance and audience engagement.
• Work on A/B Media testings to ensure maximum capitalization on various media / creative formats is done for highest business ROI

Reporting & Insights

• Deliver regular performance reports and actionable insights to stakeholders.
• Translate complex data into clear strategic recommendations.

Budget Oversight

• Manage media budgets efficiently ensuring optimal allocation and cost-effectiveness.
• For a company like Nissan which operates in a highly competitive and fast-evolving automotive market this role is pivotal in ensuring that marketing dollars are spent wisely and that campaigns resonate with diverse regional audiences.

BACKGROUND & SKILS REQUIRED

Background & Experience

• 8 - 10 yrs experience
• Minimum Bachelors degree in marketing communications
• Experience in the Middle East
• Earlier experience in Automotive or Media is preferred with a focus in media management
• Strong understanding of the regional media landscape
• Experience managing agencies and budgets
• Data-driven creative and organised
• Excellent communication and presentation skills
• Knowledge in paid media specifically on Social how to read media plans KPIs and how to distribute the right budgets based on the different platforms
• Language requirements: Fluency in Business English; Arabic is needed

Specific technical skills

• MS Office mainly PPT & Excel (advance)
• Knowledge in lead management
• Knowledge in project management
• Experience in managing media management tools
• Experience in analyzing A/B testing and generating findings to improve current approach

At Nissan we believe that the differences among us differences in race gender age mindset religion people with disabilities and much more make us stronger and equip us to better serve our customers and communities. We are committed to creating positive change that ensures transparency and inclusivity throughout the career journey in order to build teams that create a sense of belonging for all members.

#LI-RB

Dubai United Arab Emirates

Required Experience:

Senior Exec