Media Performance Lead — Digital Analytics (Banking)

First Abu Dhabi Bank; Al Ruways Industrial City; On-site; AED 312,480 - 468,720; Full time

Benefits offered by this job

Career growth within a leading financial institution

Opportunity to lead performance strategy

High-impact role influencing marketing decisions

Job summary

First Abu Dhabi Bank seeks a Media Performance Lead in Abu Dhabi to enhance digital marketing through performance measurement and data-driven strategies. The role focuses on establishing frameworks and coordinating analytics to ensure efficiency in marketing efforts.

Ideal candidates have 8-12 years of experience in media performance roles, strong analytical skills, and a background in banking or fintech. This position offers significant career growth in a leading financial institution.

Join to influence high-impact marketing decisions and work on large-scale initiatives!

Qualifications

• 8-12 years of experience in media performance, analytics, or attribution roles.
• Proven ability to translate complex data into strategic business decisions.
• Experience working in banking, fintech, or regulated industries preferred.

Responsibilities

• Define and manage performance measurement frameworks across all acquisition channels.
• Establish KPI hierarchies and thresholds for performance tracking.
• Lead testing strategies across audiences, creatives, and user journeys.

Skills

Attribution models including MTA and MMM

Performance measurement frameworks and KPI design

Data analytics and BI tools

Tagging and tracking frameworks such as UTM governance

Testing and experimentation strategies

Stakeholder communication and reporting

Job description

First Abu Dhabi Bank seeks a Media Performance Lead in Abu Dhabi to enhance digital marketing through performance measurement and data-driven strategies. The role focuses on establishing frameworks and coordinating analytics to ensure efficiency in marketing efforts.

Ideal candidates have 8-12 years of experience in media performance roles, strong analytical skills, and a background in banking or fintech. This position offers significant career growth in a leading financial institution.

Join to influence high-impact marketing decisions and work on large-scale initiatives!