Media Buyer

Remotedxb; Dubai; On-site; AED 156,000 - 268,000; Full time

Benefits offered by this job

Health & Wellness

Global Medical Coverage

Growth Opportunities

Benefits Programs

Performance-Driven Rewards

Dynamic Work Environment

Job summary

Remotedxb is seeking a hands-on Media Buyer to drive mobile app user acquisition through Facebook Ads and Google Ads. You will plan, launch, and optimize acquisition campaigns to hit CPA, ROAS, LTV, and ROMI targets across iOS, Android, and PWA.

Collaborate with designers and CRM teams, monitor tracking and attribution (AppsFlyer), conduct A/B tests, and prepare clear performance reports with actionable recommendations in a dynamic, growth-focused environment.

Qualifications

• 1+ year of experience as a Media Buyer with Facebook Ads and Google Ads (UAC)
• Hands-on experience acquiring users for mobile products across iOS, Android, and PWA
• Strong practical knowledge of Meta Ads Manager and Google Ads
• Experience optimizing campaigns based on CPA, CPC, CPM, CTR, ROAS, LTV, ROMI
• Experience working with AppsFlyer, conversion tracking, and attribution analysis
• Understanding of A/B testing methodologies and performance marketing optimization

Responsibilities

• Develop and execute media buying strategies across Facebook Ads and Google Ads to drive mobile app user acquisition
• Plan, launch, and optimize campaigns to achieve CPA, ROAS, LTV and ROMI targets
• Analyze campaign performance and optimize bids, audiences, placements, creatives, and budgets
• Conduct A/B testing of creatives, audiences, bidding strategies, and structures
• Collaborate with designers and CRM teams to build high-converting acquisition funnels
• Monitor conversion tracking, pixels, and AppsFlyer attribution
• Manage advertising budgets and prepare performance reports with actionable recommendations

Skills

Facebook Ads

Google Ads

Mobile UA

A/B testing

Campaign optimization

AppsFlyer

Attribution analysis

Tools

Meta Ads Manager

Google Ads

AppsFlyer

Job description

Responsibilities

• Develop and execute media buying strategies across Facebook Ads and Google Ads (UAC) to drive mobile app user acquisition
• Plan, launch, and optimize acquisition campaigns to achieve CPA, ROAS, LTV, and ROMI targets
• Analyze campaign performance and optimize bids, audiences, placements, creatives, and budgets
• Conduct A/B testing of creatives, audiences, bidding strategies, and campaign structures
• Collaborate with designers and CRM teams to build and optimize high-converting user acquisition funnels
• Monitor conversion tracking, pixels, and AppsFlyer attribution
• Manage advertising budgets and prepare performance reports with actionable recommendations

Requirements

• 1+ year of experience as a Media Buyer working with Facebook Ads and Google Ads (UAC)
• Hands-on experience acquiring users for mobile products across iOS, Android, and PWA
• Strong practical knowledge of Meta Ads Manager and Google Ads
• Experience optimizing campaigns based on CPA, CPC, CPM, CTR, ROAS, LTV, and ROMI
• Experience working with AppsFlyer, conversion tracking, and attribution analysis
• Understanding of A/B testing methodologies and performance marketing optimization

Benefits

• Health & Wellness Focus
• Global Medical Coverage
• Growth Opportunities
• Benefits Programs (gym, dental, psychological services, etc.)
• Performance-Driven Rewards
• Dynamic Work Environment

About the Company

Our client is an international online gaming company offering sports betting and casino services, with a significant presence in Latin America.