Media Buyer

Caliberly; Dubai; On-site; AED 133,920 - 200,880; Full time

Benefits offered by this job

Competitive salary and performance-based incentives

Opportunity to work on diverse campaigns for leading brands

Dynamic, collaborative, and creative work environment

Professional development and career advancement opportunities

Exposure to integrated media strategies across multiple channels

Job summary

Caliberly is seeking a Media Buyer in Dubai, UAE, to strategize and execute advertising campaigns across digital and traditional media. Candidates should have 3-7 years experience in media buying and planning, with expertise in budget management, client relationships, and performance optimization.

This role emphasizes collaboration with creative teams and strong analytical skills to deliver successful campaigns that drive business outcomes.

Qualifications

• 3–7 years of experience in media buying, media planning, digital advertising, or campaign management.
• Experience working within an advertising agency, media agency, or marketing organization is highly preferred.
• Strong understanding of digital advertising platforms, traditional media channels, and audience analytics.

Responsibilities

• Develop and execute media buying strategies across various channels.
• Launch, monitor, and optimize media campaigns to achieve performance targets.
• Manage campaign budgets and ensure efficient utilization of advertising spend.
• Work closely with clients to understand campaign objectives and business goals.
• Conduct market research and analyze campaign performance.

Skills

Media planning and buying

Digital advertising campaign management

Budget planning and cost optimization

Negotiation and vendor management

Performance analysis and reporting

Market research and audience analysis

Communication and presentation skills

Client relationship management

Analytical thinking and problem-solving

Proficiency in Google Ads, Meta Ads Manager, DV360, Google Analytics, Microsoft Excel

Education

Bachelor's Degree in Marketing, Advertising, Mass Communication, Media Studies, Business Administration, or related field

Job description

Job Title – Media Buyer
Location: Dubai, UAE

About the Role

We are seeking a strategic and data-driven Media Buyer to plan, negotiate, execute, and optimize advertising campaigns across digital and traditional media channels. The role is responsible for maximizing campaign performance, managing media budgets, building strong relationships with media partners, and ensuring clients achieve their marketing and business objectives.

Key Responsibilities

Media Planning & Buying

• Develop and execute media buying strategies across digital, print, outdoor, radio, television, and other advertising platforms.
• Research and identify the most effective media channels based on campaign objectives and target audiences.
• Plan media schedules and allocate budgets to maximize campaign reach and return on investment (ROI).
• Negotiate competitive advertising rates, placements, and value-added opportunities with media vendors.

Campaign Management

• Launch, monitor, and optimize media campaigns to achieve performance targets.
• Track campaign delivery and ensure advertisements are published or aired according to approved schedules.
• Monitor key performance indicators (KPIs) and implement optimization strategies where required.
• Coordinate campaign revisions and adjustments based on performance data.

Budget & Cost Management

• Manage campaign budgets and ensure efficient utilization of advertising spend.
• Monitor media costs, invoices, and reconciliations.
• Prepare budget forecasts and cost analyses for clients and management.
• Ensure campaigns remain within approved budgets while maximizing results.

Client & Stakeholder Management

• Work closely with clients to understand campaign objectives, target audiences, and business goals.
• Present media plans, campaign recommendations, and performance reports.
• Build and maintain strong relationships with media owners, publishers, and advertising platforms.
• Collaborate with creative, digital, account management, and content teams to ensure campaign success.

Market Research & Performance Analysis

• Conduct market research to identify industry trends, audience behavior, and competitor activities.
• Analyze campaign performance using media analytics and reporting tools.
• Provide actionable insights and recommendations to improve future campaigns.
• Stay updated on emerging advertising platforms and media buying best practices.

Reporting & Documentation

• Prepare detailed campaign reports highlighting performance, reach, engagement, and ROI.
• Maintain accurate media schedules, contracts, insertion orders, and campaign documentation.
• Ensure timely reporting to clients and internal stakeholders.
• Maintain organized records of media purchases and vendor agreements.

Qualifications & Experience

• Bachelor's Degree in Marketing, Advertising, Mass Communication, Media Studies, Business Administration, or a related field.
• 3–7 years of experience in media buying, media planning, digital advertising, or campaign management.
• Experience working within an advertising agency, media agency, or marketing organization is highly preferred.
• Strong understanding of digital advertising platforms, traditional media channels, and audience analytics.

Key Skills & Competencies

• Media planning and buying
• Digital advertising campaign management
• Budget planning and cost optimization
• Negotiation and vendor management
• Performance analysis and reporting
• Market research and audience analysis
• Communication and presentation skills
• Client relationship management
• Analytical thinking and problem-solving
• Proficiency in Google Ads, Meta Ads Manager, DV360, Google Analytics, Microsoft Excel, and media planning tools

What We Offer

• Competitive salary and performance-based incentives
• Opportunity to work on diverse campaigns for leading regional and international brands
• Dynamic, collaborative, and creative work environment
• Professional development and career advancement opportunities
• Exposure to integrated media strategies across multiple advertising channels

Apply now!