MEA Regional Sales Leader — Consumer Electronics

ASBIS Middle East; Dubai; On-site; AED 270,000 - 330,000; Full time

Benefits offered by this job

International career opportunities

Continuous professional development

Job summary

ASBIS Middle East is seeking an experienced Sales Manager to drive Canyon across the Middle East, WACA and South Africa. You will grow business through retail, e-commerce and channel partners, while delivering product and category expertise.

The role requires proven consumer electronics sales experience, a strong partner network, willingness to travel, and fluency in English (Arabic a plus). ASBIS offers a competitive salary package and clear international career opportunities.

Qualifications

• Proven experience selling consumer electronics, accessories, or peripherals.
• Strong network within retail, e-commerce, and channel ecosystems.
• Understanding of pricing, commercial propositions, margins, and channel dynamics.
• Willingness to travel extensively across the territory.
• Fluent English; Arabic is an advantage.

Responsibilities

• Develop Canyon business across the Middle East, WACA & South Africa.
• Build and maintain relationships with retail, e-commerce, and channel partners.
• Identify new opportunities, generate leads, and contribute to revenue growth.
• Support partners with product knowledge, category development, positioning, and sales enablement.
• Work closely with internal sales teams to drive market expansion and business performance.

Skills

Proven experience selling consumer ele

Retail & e‑commerce network

Pricing & margins knowledge

Willingness to travel

English fluency (Arabic helpful)

Job description

ASBIS Middle East is seeking an experienced Sales Manager to drive Canyon across the Middle East, WACA and South Africa. You will grow business through retail, e-commerce and channel partners, while delivering product and category expertise.

The role requires proven consumer electronics sales experience, a strong partner network, willingness to travel, and fluency in English (Arabic a plus). ASBIS offers a competitive salary package and clear international career opportunities.