Martech Specialist

C2comms; Dubai; On-site; AED 180,000 - 280,000; Full time

Job summary

C2 Native in Dubai is seeking a MarTech Specialist to own the marketing technology engine behind flagship automotive, lifestyle and cultural brands. You’ll configure platforms, build segments and integrations, and present results to account stakeholders.

You’ll work with MoEngage, Gupshup, GTM, GA4 and CDP concepts, run lifecycle campaigns, set up audiences and tracking, and build dashboards for clear insights across accounts.

Qualifications

• Bachelor's degree in Marketing, CS, Data/Statistics or related field.
• Hands-on experience with at least one marketing automation/CLM platform (MoEngage, Insider, Braze, SFMC).
• Experience with WhatsApp Business API tools such as Gupshup is a strong plus.
• Working knowledge of CDP concepts and platforms (Tealium, Segment, mParticle) is a plus.
• Practical experience with Google Tag Manager, GA4 tracking and web analytics.
• Basic SQL skills and data understanding for dashboards.
• Knowledge of Meta/Google Ads audience integrations.

Responsibilities

• Own and maintain the MarTech stack for key client accounts, including marketing automation, CDP/CRM, and analytics tools.
• Build, test and optimize lifecycle/CLM campaigns: email, WhatsApp, push and SMS, around key customer milestones and journeys.
• Set up and manage audience segmentation, custom audiences and lookalike syncs across Meta, Google and other paid media platforms.
• Implement and maintain tracking (GTM, pixels, UTM structures) to ensure accurate attribution across campaigns.
• Work closely with the data engineering team to keep data flowing cleanly between the data platform and activation channels.
• Diagnose and resolve integration and data-quality issues across the stack, coordinating with vendors where needed.
• Build and maintain performance dashboards and reports for internal and client stakeholders.
• Run A/B tests on content, frequency and audience variations to keep improving campaign performance.
• Support the rollout of new martech tools and integrations as the accounts grow.
• Document workflows and processes, and help account teams get the most out of the tools.

Skills

Marketing automation

CDP concepts

GA4 analytics

SQL basics

Meta/Google Ads

Audience segmentation

GTM

Education

Bachelor’s degree in Marketing, CS, Data/Statistics or related

Tools

MoEngage

Insider

Braze

Salesforce Marketing Cloud

Gupshup

Tealium

Segment

mParticle

Google Tag Manager

Job description

About the Role

C2 Native is looking for a MarTech Specialist to own the marketing technology engine behind some of our flagship accounts, spanning automotive and arts & culture brands. You'll sit at the intersection of data, technology and marketing, building and running the campaign automation, audience and integration workflows that power how these brands engage their customers across the full lifecycle.

This is a hands-on role for someone who enjoys working close to the tools, configuring platforms, building segments, fixing integrations — while also being comfortable presenting results and recommendations to account and client stakeholders.

What You'll Do

• Own and maintain the MarTech stack for key client accounts, including marketing automation, CDP/CRM, and analytics tools (e.g. MoEngage, Gupshup/WhatsApp Business API, Meta Conversions API, Google Tag Manager).
• Build, test and optimize lifecycle/CLM campaigns: email, WhatsApp, push and SMS, around key customer milestones and journeys.
• Set up and manage audience segmentation, custom audiences and lookalike syncs across Meta, Google and other paid media platforms.
• Implement and maintain tracking (GTM, pixels, UTM structures, conversion events) to ensure accurate attribution across campaigns.
• Work closely with the data engineering team to keep data flowing cleanly between the data platform and activation channels.
• Diagnose and resolve integration and data-quality issues across the stack, coordinating with vendors where needed.
• Build and maintain performance dashboards and reports for internal and client stakeholders.
• Run A/B tests on content, frequency and audience variations to keep improving campaign performance.
• Support the rollout of new martech tools and integrations as the accounts grow.
• Document workflows and processes, and help account teams get the most out of the tools.

What We're Looking For

• Bachelor's degree in Marketing, Computer Science, Data/Statistics or a related field.
• Hands-on experience with at least one marketing automation/CLM platform (e.g. MoEngage, Insider, Braze, Salesforce Marketing Cloud).
• Experience with WhatsApp Business API tools such as Gupshup is a strong plus.
• Working knowledge of CDP concepts and platforms (e.g. Tealium, Segment, mParticle) is a plus.
• Practical experience with Google Tag Manager, pixel implementation and web/app analytics (GA4).
• Comfortable with basic SQL and data structures to work with datasets and dashboards.
• Understanding of Meta/Google Ads audience integrations (Custom Audiences, Enhanced Conversions, CAPI).
• Strong analytical skills — able to turn data into clear, actionable campaign recommendations.
• Excellent communication skills and comfort working directly with automotive/luxury and cultural clients.
• Self-starter who can manage multiple accounts and priorities independently.
  

Nice to Have

• Experience in automotive, luxury retail, or arts & culture sectors.
• Familiarity with cloud data warehouses such as Snowflake.
• Basic HTML/CSS knowledge for email and landing page edits.
  

About C2 Native

C2 Native is a Dubai-based digital advertising and communications agency working with some of the region's most iconic automotive, lifestyle and cultural brands. Our technology team builds the data and MarTech infrastructure that powers personalized, measurable marketing at scale for our clients.