Martech Lead/ Manager

Landmark Group; Dubai; On-site; AED 600,000 - 1,000,000; Full time

Job summary

Landmark Group in Dubai seeks a strategic Martech Leader to define and drive the organisation’s Martech, Customer Intelligence, and Customer Engagement vision across all touchpoints. You will bridge business objectives with technology, leading cross-functional teams across Product, Engineering, Data, Analytics, Ecommerce, CRM and Commercial to deliver scalable, customer-centric solutions.

The role requires strong stakeholder management, deep Martech knowledge, and a track record of transforming

Qualifications

• Significant experience in Martech, CRM, Digital Product, Ecommerce, or related functions.
• Strong understanding of Martech ecosystems (CRM, CDP, analytics, automation, tracking, and engagement tech).
• Experience with Salesforce Marketing Cloud, Adobe Experience Cloud, Bloomreach, Braze or similar.
• Proven leadership of cross-functional initiatives in fast-paced retail/ecommerce environments.
• Strong stakeholder management and ability to influence senior leadership.
• Experience translating business requirements into scalable operational and technology solutions.
• Strong strategic thinking, problem-solving, decision-making, and execution capabilities.

Responsibilities

• Define and drive the organisation’s Martech, Customer Intelligence, and Customer Engagement strategy.
• Lead the evolution and optimisation of the Martech ecosystem across CRM, CDP, analytics, automation, tracking, personalisation, and customer engagement technologies.
• Translate business and customer objectives into scalable technical and operational solutions.
• Drive customer data, Customer 360, segmentation, loyalty, lifecycle management, and retention initiatives.
• Identify and implement AI-enabled marketing, personalisation, experimentation, and predictive customer engagement capabilities.
• Lead complex, cross-functional Martech initiatives across Product, Engineering, Data, Analytics, Ecommerce, CRM, and Commercial teams.
• Establish Martech governance, operating models, processes, and maturity frameworks.
• Measure and communicate Martech performance, customer outcomes, and commercial impact to senior leadership.
• Partner with internal and external technology vendors and agencies to deliver scalable solutions.

Skills

Martech

CRM

Digital Product

Ecommerce

Customer Engagement

Stakeholder management

Strategic thinking

Execution

Communication

Tools

Salesforce Marketing Cloud

Adobe Experience Cloud

Bloomreach

Braze

Oracle

Job description

We are looking for a strategic and commercially minded Martech Leader to define and drive the organisation’s Martech, Customer Intelligence, and Customer Engagement vision across all customer touchpoints. The role will lead the evolution of the Martech ecosystem, ensuring customer data, technology, automation, personalisation, and AI-enabled capabilities are aligned to deliver measurable business impact and scalable customer experiences.

Profile for Effectiveness

The ideal candidate combines strategic thinking with strong operational execution. They should be highly proactive, capable of influencing senior stakeholders across multiple departments, and comfortable driving initiatives within a fast-paced retail or digital environment. This role sits at the intersection of CRM, Product, Engineering, Data, Analytics, Ecommerce, and Commercial teams, acting as a key bridge between business objectives and technology delivery.

Key Responsibilities

• Define and drive the organisation’s Martech, Customer Intelligence, and Customer Engagement strategy.
• Lead the evolution and optimisation of the Martech ecosystem across CRM, CDP, analytics, automation, tracking, personalisation, and customer engagement technologies.
• Translate business and customer objectives into scalable technical and operational solutions.
• Drive customer data, Customer 360, segmentation, loyalty, lifecycle management, and retention initiatives.
• Identify and implement AI-enabled marketing, personalisation, experimentation, and predictive customer engagement capabilities.
• Lead complex, cross-functional Martech initiatives across Product, Engineering, Data, Analytics, Ecommerce, CRM, and Commercial teams.
• Establish Martech governance, operating models, processes, and maturity frameworks.
• Measure and communicate Martech performance, customer outcomes, and commercial impact to senior leadership.
• Partner with internal and external technology vendors and agencies to deliver scalable solutions.

Required Experience & Skills

• Significant experience in Martech, CRM, Digital Product, Ecommerce, Customer Engagement, or related functions.
• Strong understanding of Martech ecosystems, including CRM platforms, CDPs, analytics, automation, tracking, and customer engagement technologies.
• Hands-on or strong working knowledge of platforms such as Salesforce Marketing Cloud, Adobe Experience Cloud, Bloomreach, Braze, Oracle, or similar Martech solutions.
• Proven experience leading complex cross-functional initiatives in fast-paced retail, ecommerce, omnichannel, or digital environments.
• Strong stakeholder management skills with the ability to influence senior leadership and work effectively across technical and business teams.
• Experience translating business requirements into scalable operational and technology solutions.
• Strong strategic thinking, problem-solving, decision-making, and execution capabilities.
• Excellent communication, collaboration, and relationship-management skills.
• Proactive mindset with the ability to independently drive initiatives from strategy through execution.

Preferred Experience

• Experience within large-scale retail, ecommerce, omnichannel, or consumer-focused organisations.
• Exposure to AI-enabled marketing, personalisation, experimentation, or predictive customer engagement.
• Experience with Customer 360, loyalty, customer segmentation, and customer data initiatives.
• Strong understanding of customer lifecycle management, acquisition, engagement, and retention strategies.
• Experience managing Martech transformation, governance, or operational maturity programmes.
• Experience with paid campaigns and performance marketing is an advantage.