Marketing Strategist

New Beginning; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

New Beginning is seeking a Marketing Strategist to lead research-driven strategy and campaign execution from Dubai, UAE. This on-site role emphasizes client, market, and competitor research, with a focus on turning insights into actionable marketing plans and compelling client presentations.

The role requires strong analytical and communication skills, with experience in consultancy or multi-sector environments.

Qualifications

• Strong market and competitive research capabilities.
• Ability to translate insights into strategic recommendations.
• Experience reviewing research and strategic output for quality.
• Excellent written and verbal communication and presentation.
• Experience with consultancy, agency, or multi-sector environments.

Responsibilities

• Conducting detailed client, market, industry, audience, and competitor research.
• Reviewing and quality‑controlling research and strategic work.
• Preparing client case studies, benchmarking exercises, and competitor analyses.
• Translating research findings into clear strategic recommendations and actionable marketing plans.
• Developing campaign strategies, concepts, positioning, and overall campaign direction.
• Overseeing and supporting the execution of marketing campaigns from planning through implementation.
• Preparing strategic presentations and client‑facing recommendations.

Skills

Market research

Competitive research

Analytical skills

Client research

Campaign development

Campaign execution

Strategic thinking

Communication skills

Presentation skills

Multi-client management

Education

Bachelor's degree in Marketing, Business, Communications, Strategy

Advanced marketing certifications

Tools

PowerPoint

CRM systems

Marketing analytics tools

Marketing automation platforms

Job description

New Beginning is a dynamic consultancy firm with a regional presence across Dubai and Beirut, working with a strong network of established and high‑profile clients across multiple industries.

The consultancy specializes in business development, project management, marketing, and strategic advisory, supporting clients from early‑stage concepts through to execution and growth.

New Beginning’s portfolio spans a diverse range of sectors, including hospitality, aviation, tourism, logistics, real estate, food and beverage, retail, management, marketing, and human resources.

With extensive cross‑sector experience and a strong regional network, New Beginning supports businesses in developing stronger strategies, launching new ventures, improving market positioning, and building sustainable opportunities for growth.

Role Description

The Marketing Strategist is a full‑time, on‑site role based in Dubai, United Arab Emirates.

The role will focus heavily on research, strategic thinking, quality control, campaign development, and campaign execution across New Beginning’s portfolio of clients.

The Marketing Strategist will be responsible for conducting and overseeing detailed client, market, and competitor research and ensuring that all research produced by the team is accurate, relevant, well‑structured, and strategically useful.

A key part of the role will be developing client case studies, market analyses, strategic recommendations, and campaign concepts, while also reviewing and quality‑controlling research, presentations, and strategic outputs prepared by other team members.

The Marketing Strategist will also oversee the development and execution of client campaigns, ensuring that ideas are backed by strong research, aligned with the client’s objectives, and translated into clear and actionable execution plans.

Day‑to‑day responsibilities will include:

• Conducting detailed client, market, industry, audience, and competitor research.
• Reviewing and quality‑controlling research prepared by consultants and junior team members.
• Preparing and overseeing client case studies, benchmarking exercises, and competitor analyses.
• Identifying relevant consumer trends, market movements, cultural insights, and opportunities that can inform client strategy.
• Translating research findings into clear strategic recommendations and actionable marketing plans.
• Developing campaign strategies, concepts, positioning, and overall campaign direction.
• Overseeing and supporting the execution of marketing campaigns from initial research and planning through implementation.
• Ensuring campaign ideas are strategically relevant, commercially sensible, and supported by sufficient research.
• Preparing strategic presentations, research decks, campaign proposals, and client‑facing recommendations.
• Reviewing presentations and strategic work before submission to ensure consistency, accuracy, quality, and professionalism.
• Working closely with consultants, creative teams, and management to ensure strategic direction is properly translated into execution.
• Monitoring campaigns and providing recommendations for optimization where required.
• Staying informed about emerging market trends, competitor activity, consumer behavior, new platforms, and relevant marketing tools.

Qualifications

• Strong market research, competitive research, and analytical skills, with the ability to gather, assess, interpret, and translate information into useful strategic insights.
• Strong ability to conduct detailed client research and case‑study development, including understanding a client’s business, positioning, target audience, competitors, market environment, and opportunities.
• Demonstrated ability to review and quality‑control research and strategic work, identifying gaps, inconsistencies, weak assumptions, or areas requiring further development.
• Strong knowledge of marketing strategy, campaign development, and campaign execution.
• Ability to translate research and insights into clear marketing strategies, campaign concepts, and actionable recommendations.
• Strong attention to detail, particularly when reviewing research, presentations, strategic documents, and client‑facing materials.
• Excellent written and verbal communication and presentation skills.
• Ability to structure complex information clearly and communicate strategic thinking in a concise and professional manner.
• Experience working with multiple clients, industries, or projects simultaneously.
• Previous experience within a consultancy, agency, or multi‑sector environment is strongly preferred.
• Experience across sectors such as hospitality, F&B, aviation, tourism, real estate, retail, or lifestyle brands is an advantage.
• Ability to work in a fast‑paced and multicultural environment while managing multiple deadlines and priorities.
• Strong organizational and project‑management skills, with the ability to oversee campaigns from research and planning through execution.
• Proficiency in presentation software and research tools; familiarity with marketing analytics, CRM, or marketing automation platforms is an advantage.
• Bachelor’s degree in Marketing, Business, Communications, Strategy, or a related discipline.
• Advanced qualifications or certifications in marketing, research, business strategy, or a related field are considered an advantage.