Strategic Marketing Lead — Dubai

New Beginning; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

New Beginning is seeking a Marketing Strategist to lead research-driven strategy and campaign execution from Dubai, UAE. This on-site role emphasizes client, market, and competitor research, with a focus on turning insights into actionable marketing plans and compelling client presentations.

The role requires strong analytical and communication skills, with experience in consultancy or multi-sector environments.

Qualifications

• Strong market and competitive research capabilities.
• Ability to translate insights into strategic recommendations.
• Experience reviewing research and strategic output for quality.
• Excellent written and verbal communication and presentation.
• Experience with consultancy, agency, or multi-sector environments.

Responsibilities

• Conducting detailed client, market, industry, audience, and competitor research.
• Reviewing and quality‑controlling research and strategic work.
• Preparing client case studies, benchmarking exercises, and competitor analyses.
• Translating research findings into clear strategic recommendations and actionable marketing plans.
• Developing campaign strategies, concepts, positioning, and overall campaign direction.
• Overseeing and supporting the execution of marketing campaigns from planning through implementation.
• Preparing strategic presentations and client‑facing recommendations.

Skills

Market research

Competitive research

Analytical skills

Client research

Campaign development

Campaign execution

Strategic thinking

Communication skills

Presentation skills

Multi-client management

Education

Bachelor's degree in Marketing, Business, Communications, Strategy

Advanced marketing certifications

Tools

PowerPoint

CRM systems

Marketing analytics tools

Marketing automation platforms

Job description

New Beginning is seeking a Marketing Strategist to lead research-driven strategy and campaign execution from Dubai, UAE. This on-site role emphasizes client, market, and competitor research, with a focus on turning insights into actionable marketing plans and compelling client presentations.

The role requires strong analytical and communication skills, with experience in consultancy or multi-sector environments.