Marketing Specialist -Forex

Novixa Capital; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

Novixa Capital in Dubai is seeking a Marketing Specialist – Forex to lead data-driven campaigns across digital channels, with a focus on growing Forex trading services. The role is full-time and on-site, requiring collaboration with sales teams to acquire clients and strengthen the brand.

You will plan and optimize paid media, SEO/SEM, email marketing, and CRM automation, analyze KPIs, and produce actionable reports.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of marketing experience, preferably in finance or Forex.
• Strong experience in Google Ads, Meta Ads, LinkedIn Ads, and programmatic advertising.
• Proficiency in SEO, SEM, Google Analytics, and marketing automation tools.
• Hands‑on experience with email marketing platforms and CRM integration.
• Ability to analyze KPIs, ROI, and conversion rates to optimize campaigns.
• Knowledge of Forex markets and financial products is highly desirable.
• Strong technical knowledge of marketing integrations, tracking pixels, and API-driven automation.
• Ability to work in a fast‑paced, data‑driven environment and manage multiple projects.

Responsibilities

• Develop and implement data-driven marketing strategies to enhance brand awareness and customer engagement in the Forex industry.
• Optimize and manage paid media campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.), ensuring ROI-driven performance.
• Track, analyze, and interpret website traffic, conversion rates, and user behavior using Google Analytics, Google Tag Manager, and heatmaps.
• Conduct A/B testing on landing pages, email campaigns, and ad creatives to optimize performance.
• Create, manage, and optimize content across social media platforms (Facebook, Twitter, Instagram, LinkedIn, YouTube).
• Implement SEO & SEM strategies to improve organic reach and lead generation.
• Utilize content marketing strategies such as blog writing, infographics, and educational materials to attract and retain traders.
• Manage email marketing campaigns, drip sequences, and automation workflows using tools like HubSpot, Mailchimp, or Active Campaign.
• Set up and optimize WhatsApp Business API and chatbot automation for customer engagement.
• Integrate and manage CRM systems (Salesforce, Zoho, or HubSpot) for lead nurturing and segmentation.
• Conduct competitive analysis and monitor industry trends to identify growth opportunities.
• Generate and present detailed marketing reports using Google Data Studio, Power BI, or Tableau.
• Use UTM parameters and tracking pixels to measure campaign effectiveness and customer journeys.

Skills

Market Research

Sales & Customer Service

Marketing Strategy

Campaign Planning

Data analysis

Python

SQL

Excel

Education

Bachelor's degree in Marketing/Business/Finance

Tools

Google Ads

Meta Ads

LinkedIn Ads

Programmatic ads

Google Analytics

Marketing automation tools

HubSpot

Mailchimp

Active Campaign

Salesforce

Zoho

Job description

Company Description

Novixa Capital Limited is a global trading platform that provides secure, transparent, and high-performance access to financial markets. The company offers trading in Forex, stocks, indices, commodities, and cryptocurrencies, supported by advanced platforms with real-time data and analytical tools.

Role Description

The Marketing Specialist – Forex is a full-time, on-site role based in Dubai, United Arab Emirates. This role focuses on developing and executing marketing campaigns that drive awareness and growth for Novixa Capital’s Forex trading services. Day-to-day responsibilities include conducting market research, designing and implementing targeted marketing strategies, and collaborating with sales teams to support client acquisition. The Marketing Specialist will create and manage marketing content across digital channels, track campaign performance, and optimize initiatives based on data and customer feedback. The role also involves engaging with clients and prospects, ensuring a professional customer experience that aligns with Novixa Capital’s brand and business objectives.

Requirements

Bachelor’s degree in Marketing, Business, or a related field.

5+ years of marketing experience, preferably in finance or Forex.

Strong experience in Google Ads, Meta Ads, LinkedIn Ads, and programmatic advertising.

Proficiency in SEO, SEM, Google Analytics, and marketing automation tools.

Hands‑on experience with email marketing platforms and CRM integration.

Ability to analyze KPIs, ROI, and conversion rates to optimize campaigns.

Knowledge of Forex markets and financial products is highly desirable.

Strong technical knowledge of marketing integrations, tracking pixels, and API-driven automation.

Ability to work in a fast‑paced, data‑driven environment and manage multiple projects.

Responsibilities

Digital Marketing & Strategy

• Develop and implement data-driven marketing strategies to enhance brand awareness and customer engagement in the Forex industry.
• Optimize and manage paid media campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.), ensuring ROI-driven performance.
• Track, analyze, and interpret website traffic, conversion rates, and user behavior using Google Analytics, Google Tag Manager, and heatmaps.
• Conduct A/B testing on landing pages, email campaigns, and ad creatives to optimize performance.

Content & Social Media Marketing

• Create, manage, and optimize content across social media platforms (Facebook, Twitter, Instagram, LinkedIn, YouTube).
• Implement SEO & SEM strategies to improve organic reach and lead generation.
• Utilize content marketing strategies such as blog writing, infographics, and educational materials to attract and retain traders.

Marketing Automation & CRM

• Manage email marketing campaigns, drip sequences, and automation workflows using tools like HubSpot, Mailchimp, or Active Campaign.
• Set up and optimize WhatsApp Business API and chatbot automation for customer engagement.
• Integrate and manage CRM systems (Salesforce, Zoho, or HubSpot) for lead nurturing and segmentation.

Analytics & Performance Tracking

• Conduct competitive analysis and monitor industry trends to identify growth opportunities.
• Generate and present detailed marketing reports using Google Data Studio, Power BI, or Tableau.
• Use UTM parameters and tracking pixels to measure campaign effectiveness and customer journeys.

Skills

Experience with Python, SQL, or Excel (for data analysis and automation).

Proficiency in Google Tag Manager and event tracking implementation.

Familiarity with marketing AI tools (ChatGPT, Jasper, or MidJourney for content generation).

Strong graphic design skills using Adobe Creative Suite, Figma, or Canva.

Qualifications

• Candidates should possess Market Research skills, including data analysis, competitor analysis, and identifying customer needs and market trends.
• Candidates should possess Sales and Customer Service skills, including relationship-building, client engagement, and supporting lead conversion and retention.
• Candidates should possess Marketing Strategy skills, including campaign planning, execution, and performance tracking across digital and traditional channels.
• Relevant experience in Forex or financial markets marketing, preferably within trading platforms or brokerage environments.
• Ability to work collaboratively with cross-functional teams and manage multiple projects in a fast-paced environment.
• Proficiency with digital marketing tools and analytics platforms (e.g., social media, email marketing, CRM, and web analytics).
• Bachelor’s degree in Marketing, Business, Finance, or a related field, or equivalent practical experience.

What We Offer

Competitive salary and benefits package.

Perks as per UAE Labour law

Opportunity for career growth and professional development.

A collaborative and inclusive work environment.