Forex Marketing Strategist | Data-Driven Growth

Novixa Capital; Dubai; On-site; AED 180,000 - 300,000; Full time

Job summary

Novixa Capital in Dubai is seeking a Marketing Specialist – Forex to lead data-driven campaigns across digital channels, with a focus on growing Forex trading services. The role is full-time and on-site, requiring collaboration with sales teams to acquire clients and strengthen the brand.

You will plan and optimize paid media, SEO/SEM, email marketing, and CRM automation, analyze KPIs, and produce actionable reports.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of marketing experience, preferably in finance or Forex.
• Strong experience in Google Ads, Meta Ads, LinkedIn Ads, and programmatic advertising.
• Proficiency in SEO, SEM, Google Analytics, and marketing automation tools.
• Hands‑on experience with email marketing platforms and CRM integration.
• Ability to analyze KPIs, ROI, and conversion rates to optimize campaigns.
• Knowledge of Forex markets and financial products is highly desirable.
• Strong technical knowledge of marketing integrations, tracking pixels, and API-driven automation.
• Ability to work in a fast‑paced, data‑driven environment and manage multiple projects.

Responsibilities

• Develop and implement data-driven marketing strategies to enhance brand awareness and customer engagement in the Forex industry.
• Optimize and manage paid media campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.), ensuring ROI-driven performance.
• Track, analyze, and interpret website traffic, conversion rates, and user behavior using Google Analytics, Google Tag Manager, and heatmaps.
• Conduct A/B testing on landing pages, email campaigns, and ad creatives to optimize performance.
• Create, manage, and optimize content across social media platforms (Facebook, Twitter, Instagram, LinkedIn, YouTube).
• Implement SEO & SEM strategies to improve organic reach and lead generation.
• Utilize content marketing strategies such as blog writing, infographics, and educational materials to attract and retain traders.
• Manage email marketing campaigns, drip sequences, and automation workflows using tools like HubSpot, Mailchimp, or Active Campaign.
• Set up and optimize WhatsApp Business API and chatbot automation for customer engagement.
• Integrate and manage CRM systems (Salesforce, Zoho, or HubSpot) for lead nurturing and segmentation.
• Conduct competitive analysis and monitor industry trends to identify growth opportunities.
• Generate and present detailed marketing reports using Google Data Studio, Power BI, or Tableau.
• Use UTM parameters and tracking pixels to measure campaign effectiveness and customer journeys.

Skills

Market Research

Sales & Customer Service

Marketing Strategy

Campaign Planning

Data analysis

Python

SQL

Excel

Education

Bachelor's degree in Marketing/Business/Finance

Tools

Google Ads

Meta Ads

LinkedIn Ads

Programmatic ads

Google Analytics

Marketing automation tools

HubSpot

Mailchimp

Active Campaign

Salesforce

Zoho

Job description

Novixa Capital in Dubai is seeking a Marketing Specialist – Forex to lead data-driven campaigns across digital channels, with a focus on growing Forex trading services. The role is full-time and on-site, requiring collaboration with sales teams to acquire clients and strengthen the brand.

You will plan and optimize paid media, SEO/SEM, email marketing, and CRM automation, analyze KPIs, and produce actionable reports.