Marketing Specialist – Fintech & Banking (MEA)

Seer Solutions; Dubai; On-site; AED 360,000 - 520,000; Full time

Job summary

Seer Solutions is seeking an experienced B2B Marketing professional to drive go-to-market strategies for fintech and banking solutions across the MEA region. You will manage multi-channel campaigns, optimize budgets, and lead regional events from planning to execution.

Strong English communications and regional insights are essential. You will own digital marketing including LinkedIn and Google Marketing, oversee content, SEO, and analytics, and collaborate with cross-functional teams to meet

Qualifications

• 5–7 years of progressive B2B marketing experience in fintech, banking, or financial software sectors.
• Experience managing regional campaigns and exhibitions across Middle East and Africa.
• Exceptional written and verbal English; Arabic or French is a plus for regional coverage.
• Strong budget management and ROI tracking across multiple channels.
• Hands-on mastery of GA4, GTM, SEO tools (SEMrush/Ahrefs/Moz), and Google Analytics dashboards.

Responsibilities

• Develop and execute integrated go-to-market strategies for B2B fintech and banking solutions across the MEA region.
• Plan, manage, and optimize multi-channel marketing campaigns to meet pipeline targets.
• Manage and allocate regional marketing budget with ROI and CAC tracking.
• Lead events and exhibitions with end-to-end planning, design, and lead capture workflows.
• Own regional digital footprint, including LinkedIn and Google Marketing, plus website optimization and SEO.

Skills

GA4

GTM

Search Console

SEO tools

LinkedIn Campaign Manager

Email automation

WordPress

Webflow

Canva

Adobe Creative Suite

English proficiency

Numerical aptitude

Budget tracking

Project management

Education

Bachelor’s or Master’s in Marketing/Business

Tools

WordPress

Webflow

HubSpot

Marketo

Adobe Creative Suite

Job description

5 - 7

Dubai

Full-Time

Key Responsibilities

• Develop and execute integrated go-to-market strategies for B2B fintech products and banking solutions across the MEA region.
• Plan, manage, and optimize multi-channel marketing campaigns spanning digital, direct, email, and partner channels to meet pipeline targets.
• Manage and allocate the regional marketing budget, monitoring return on investment (ROI)and cost-per-acquisition across all channels.

Events & Exhibitions

• Spearhead event marketing and physical presence at key regional fintech and banking expos (e.g., Dubai Fintech Summit, Seamless Middle East & Africa, GITEX Global etc ).
• Manage end-to-end event execution, including booth design, collateral production, speaker placements, pre-event outreach, and on-site lead-capture workflows.
• Coordinate with event organizers, stand builders, and regional suppliers while ensuring strict delivery against deadlines.

Digital Marketing, SEO & Web

• Own the company’s regional digital footprint across, display, and social media platforms, with a primary focus on LinkedIn & Google Marketing.
• Manage and update website content, ensuring optimal user experience, conversion-rate optimization, and mobile responsiveness.
• Execute technical and on-page SEO strategies to maintain visibility for high-intent fintech search queries.
• Track, evaluate, and report channel performance using Google Analytics (GA4), HubSpot/CRM dashboards, and search consoles.

Brand, Content & Market Research

• Safeguard brand identity and governance across all regional touchpoints, presentations, and product collateral.
• Produce tailored, educational B2B content including whitepapers, case studies, one-pagers, press releases, newsletters, and executive thought-leadership articles.
• Conduct continuous competitor benchmarking and market analysis to identify regulatory updates, regional banking trends, and emerging customer demands.

Candidate Qualifications

Education & Credentials

• Bachelor’s or master’s degree in marketing, Business Administration or a related discipline from an accredited university in Dubai (e.g., American University in Dubai, University of Wollongong in Dubai, Middlesex University Dubai, Heriot-Watt University Dubai, or equivalent).

Professional Experience

• 5 to 7 years of progressive B2B marketing experience, with a proven track record within the fintech, banking, or financial software sectors.
• Demonstrated experience managing regional campaigns and exhibitions across Middle East and African markets.

Technical & Platform Skills

• Hands-on mastery of Google Analytics (GA4), Google Tag Manager, Google Search Console, and SEO audit tools (SEMrush, Ahrefs, or Moz).
• Proficient in managing LinkedIn Campaign Manager, search platforms, and email automation tools (HubSpot, Marketo, or similar).
• Experience working with website CMS platforms (WordPress, Webflow) and basic HTML/CSS understanding.
• Working knowledge of design tools (Canva, Adobe Creative Suite) for basic asset formatting and social media creative.
• Exceptional written and verbal communication skills in English; Arabic or French proficiency is an advantage for North and West African market coverage.
• Strong numerical aptitude with experience tracking customer journey metrics, attribution models, and marketing budgets.
• Outstanding project management, vendor negotiation, and stakeholder handling skills.