Marketing Specialist Fintech And Banking MEA

Seer Solutions; Dubai; On-site; AED 300,000 - 420,000; Full time

Job summary

Seer Solutions is seeking an experienced B2B marketing leader to craft go-to-market strategies for fintech and banking solutions in the MEA region. You will drive multi-channel campaigns, manage regional budgets, and optimize campaigns for ROI.

The role oversees events, digital marketing, SEO, content creation, and market research to stay ahead of regional regulatory updates and customer demands. Dubai-based, full-time position.

Qualifications

• 5+ years in B2B marketing, fintech, or financial software sectors.
• Experience managing regional campaigns across MEA.
• Strong background in digital, events, and content marketing.

Responsibilities

• Develop and execute integrated go-to-market strategies for B2B fintech products in MEA.
• Plan, manage, and optimize multi-channel campaigns to meet pipeline targets.
• Oversee regional budget, ROI, and CAC across channels.
• Lead event marketing for regional fintech expos and conferences.
• Own SEO, digital presence, website UX, and CRO initiatives.
• Produce B2B content including whitepapers, case studies, and press releases.

Skills

Strategic marketing

Campaign management

Budget management

Analytics & metrics

Communication skills

Leadership

Education

Bachelor's or Master's in Marketing/Business Admin

Tools

GA4

GTM

Search Console

HubSpot

Marketo

WordPress

Webflow

Canva

Adobe Creative Suite

LinkedIn Campaign Manager

Job description

Job Description:

Key Responsibilities

Strategy & Campaign Management

• Develop and execute integrated go-to-market strategies for B2B fintech products and banking solutions across the MEA region.
• Plan, manage, and optimize multi-channel marketing campaigns spanning digital, direct, email, and partner channels to meet pipeline targets.
• Manage and allocate the regional marketing budget, monitoring return on investment (ROI)and cost-per-acquisition across all channels.
  

Events & Exhibitions

• Spearhead event marketing and physical presence at key regional fintech and banking expos (e.g., Dubai Fintech Summit, Seamless Middle East & Africa, GITEX Global etc ).
• Manage end-to-end event execution, including booth design, collateral production, speaker placements, pre-event outreach, and on-site lead-capture workflows.
• Coordinate with event organizers, stand builders, and regional suppliers while ensuring strict delivery against deadlines.
  

Digital Marketing, SEO & Web

• Own the company’s regional digital footprint across, display, and social media platforms, with a primary focus on LinkedIn & Google Marketing.
• Manage and update website content, ensuring optimal user experience, conversion-rate optimization, and mobile responsiveness.
• Execute technical and on-page SEO strategies to maintain visibility for high-intent fintech search queries.
• Track, evaluate, and report channel performance using Google Analytics (GA4), HubSpot/CRM dashboards, and search consoles.
  

Brand, Content & Market Research

• Safeguard brand identity and governance across all regional touchpoints, presentations, and product collateral.
• Produce tailored, educational B2B content including whitepapers, case studies, one-pagers, press releases, newsletters, and executive thought-leadership articles.
• Conduct continuous competitor benchmarking and market analysis to identify regulatory updates, regional banking trends, and emerging customer demands.
  

Candidate Qualifications

Education & Credentials

• Bachelor’s or master’s degree in marketing, Business Administration or a related discipline from an accredited university in Dubai (e.g., American University in Dubai, University of Wollongong in Dubai, Middlesex University Dubai, Heriot-Watt University Dubai, or equivalent).
  

Professional Experience

• 5 to 7 years of progressive B2B marketing experience, with a proven track record within the fintech, banking, or financial software sectors.
• Demonstrated experience managing regional campaigns and exhibitions across Middle East and African markets.
  

Technical & Platform Skills

• Hands-on mastery of Google Analytics (GA4), Google Tag Manager, Google Search Console, and SEO audit tools (SEMrush, Ahrefs, or Moz).
• Proficient in managing LinkedIn Campaign Manager, search platforms, and email automation tools (HubSpot, Marketo, or similar).
• Experience working with website CMS platforms (WordPress, Webflow) and basic HTML/CSS understanding.
• Working knowledge of design tools (Canva, Adobe Creative Suite) for basic asset formatting and social media creative.
  

Competencies & Language

• Exceptional written and verbal communication skills in English; Arabic or French proficiency is an advantage for North and West African market coverage.
• Strong numerical aptitude with experience tracking customer journey metrics, attribution models, and marketing budgets.
• Outstanding project management, vendor negotiation, and stakeholder handling skills.

Requirements: