Marketing Specialist

YDU JC Air Cond & Ref Inc.- Dubai; Dubai Emirate; On-site; AED 180,000 - 320,000; Full time

Job summary

Johnson Controls in Dubai seeks a Marketing Specialist to join the MEA Marketing & Communications team. Based in our Dubai office, you will support lead generation, branding and event strategy for Smart Building technologies across the Middle East and Africa.

You will implement campaigns using Pardot and Salesforce, manage digital tools, CMS Sitecore, social media and web content. You will help develop strong content such as white papers, webinars, videos and animations to fuel campaigns and

Qualifications

• Bachelor’s degree in Marketing / Communications / Business Administration or equivalent.
• Minimum 3–5 years of experience as Marketing Specialist / Generalist within UAE.
• Hands‑on experience in lead generation and supporting regional events / trade shows.
• Strong branding, creativity, initiative and teamwork, with English proficiency.
• Experience with Pardot, Salesforce, Sitecore, and digital marketing tools.

Responsibilities

• Implement and support marketing campaigns for MEA region.
• Develop customer communications and lead generation programs.
• Manage digital tools, social media, Google AdWords, and website content.
• Create value content like white papers, webinars, videos, and animations.
• Support regional events and strengthen sales enablement with strong communications.

Skills

Lead generation

Campaign execution

Branding

Event support

Social media management

Content creation

Copywriting

Team collaboration

Education

Bachelor’s degree in Marketing/Communications/BA

Tools

Pardot

Salesforce

Sitecore CMS

Google Ads

Adobe Photoshop

Indesign/HTML

Job description

What you will do

The Marketing Specialist is a key role within of our regional marketing team and reports into the Head of MEA Marketing and Communications and will be based in our regional office in Dubai. The Marketing Specialist is partially strategic and operational role and will be supporting and executing our Lead generation, marketing, branding, and event strategy for our Smart Building technologies and solutions across Middle East and Africa.

How you will do it

As a Marketing Professional you will be using your expertise and experience to implement and support marketing campaigns, develop customer communication programs using our Marketing Automation Platform Pardot, and leverage Sales Force to generate effective sales leads and enhance measurement of the effectiveness of the action. You will also be responsible for managing our digital tools, social media channels, Google AdWords campaigns and will enhance our website using CMS Sitecore tool. As a Marketing Professional you will be accountable for all the marketing projects and inquiries across Middle East & Africa region. You will develop the structure, administrate & update local marketing repositories. You will support the preparation of strong value content such as white papers, webinars, videos, and animations as a base for best-in-class digital campaigns As a Marketing professional you will use your experience to develop global marketing news updates and execute the marketing strategy in daily priorities that keep the departments functioning and facilitate the duties of the marketing managers. You will use your expertise to support regional events and trade shows in strong cooperation with the business partners, create and update documents and creative files including presentations, reports, spreadsheets, Photoshop editing, html, etc and also proofread and support sales enablement and communication efforts coordinated by other team members.

What we look for

• Required Bachelor’s degree in Marketing / Communications / Business Administration or equivalent
• Minimum 3-5 years of experience as Marketing Specialist / Generalist within matrix organization in UAE
• Hands‑on experience in executing Lead generation, & supporting regional events / trade shows
• Great passion for branding, creativity, determination to achieve the objective, flexibility, enthusiasm, initiative, ability to problem solve and teamwork
• Recent or past experience of working on different marketing tools
• Solid experience with MS Office Suite and Adobe Photoshop and has worked on presentations, reports, spreadsheets, Photoshop editing, Indesign html, etc.
• Recent or Past experience using web enhancement tools
• Excellent knowledge of the English Language both written and verbal
• Strong writing, editing, and researching skills
• High level knowledge of MS Office
• High level of customer service ability
• Must have the ability to multi‑task in a fast paced and deadline driven environment.
• Strong team spirit and high level of customer service ability

Johnson Controls: Enhancing the Intelligence of Buildings

Your buildings have a purpose. They are places for people to live or work. Facilities for learning or healing. Venues for entertainment and shopping. Sites for the specialized storage of tangible goods or mission‑critical data. Your buildings have a huge variety of functions; they are central to your mission. This is where Johnson Controls comes in, helping drive the outcomes that matter most. Through a full range of systems and digital solutions, we make your buildings smarter. A smarter building is safer, more comfortable, more efficient, and, ultimately, more sustainable. Most important, smarter buildings let you focus more intensely on your unique mission. Better for your people. Better for your bottom line. Better for the planet. At Johnson Controls, we’ve been making buildings smarter since 1885, and our capabilities, depth of innovation experience, and global reach have been growing ever since. Today, we offer the world’s largest portfolio of building products, technologies, software, and services; we put that portfolio to work to transform the environments where people live, work, learn and play.