Marketing Specialist

Axis Communications; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

Axis Communications in Dubai, UAE, is seeking a Marketing Specialist to lead strategic and operational marketing development in the Eastern Gulf region.

You will plan and execute integrated campaigns, manage budgets, and collaborate with product marketing, sales, and partners to generate leads and support local growth.

Join an international team and drive regionally-focused marketing initiatives that align with corporate priorities and partner programs.

Qualifications

• Degree in Marketing/ Business Administration or relevant field.
• 5+ years of experience in a similar role.
• Experience with international companys or global teams.
• Experience with project/event management and/or channel marketing.
• Experience in B2B marketing and 360-degree marketing plans.

Responsibilities

• Plan, execute and follow up on marketing campaigns and activities, including events, webinars, and digital programs.
• Research and identify new marketing opportunities to expose the Axis brand.
• Lead and manage physical and virtual events across Eastern Gulf.
• Collaborate with Product Marketing and Sales to communicate launches to key audiences.
• Drive partner programs and develop local partner activities.

Skills

Project management

Event management

Channel marketing

Stakeholder management

Communication

English fluency

Education

Degree in Marketing/ Business Administration or relevant field

Job description

Axis Communications has an exciting opportunity as Marketing Specialist, based in Dubai, UAE.

In this role you will be responsible for the strategical and operational marketing development in regions of the Eastern Gulf region. If you have a wide experience within marketing and if you are passionate about creating trustworthy and long-lasting relations with colleagues and end customers - then please continue to read!

WHAT IS AXIS?

Axis is a fast-growing and innovative IT company with a global footprint. Our products and solutions focus on security surveillance and remote monitoring based on innovative, modern, and open technology platforms. This is a Swedish-based company with around 5000 employees in more than 50 countries. Axis offers a multicultural workplace with an open corporate culture. We allow and spur our employees' independent thinking. Here we bring together talented and creative people working towards the same goal - innovating for a smarter, safer world!

WHAT WILL YOU DO?

As a Marketing Specialist, you will develop and execute strategic marketing plans, aligned to local and corporate business priorities, as well as oversee the implementation of integrated multi-touch marketing campaigns to help us develop the marketing pipeline and to deliver leads to our sales team. You will also be responsible for planning and budget oversight for all the marketing activities in your regions and markets, in partnership with other team members. You will be part of an international and diversed marketing team and work in cross-functional teams around the region.

Some Key Responsibilities:

• Plan, execute and follow up on marketing campaigns and activities i.e events, partner shows, webinars, trainings and digital programs driven by Axis and key partners (i.e., distributors, Technology Integration Partners and resellers) in your specific markets to support Axis local sales growth objectives
• Research and identify new marketing opportunities for exposing the Axis brand and message to important target groups
• Lead and manage all aspects of physical and virtual events across Eastern Gulf
• Actively work with Product Marketing and Sales, to ensure Axis' product launches are clearly communicated and demonstrated to key target groups
• Drive the Axis Channel Partner Program and develop and support local partner activities
• Participate in quarterly reviews and planning meetings with local key distributors.

WHO ARE WE LOOKING FOR?

To be successful in this role, you need to be a self-starter person with proven experience in leading projects and enjoy being the go-to person for new campaigns and activities, with responsibility for both strategy and execution. The understanding of the different markets is crucial for this role, especially in the UAE. You need to be able to execute local marketing strategies depending on the territory. We are searching for a dynamic and proactive person - who at the same time conveys a high level of trust, autonomy and accountability.

We’d love to hear from you if you have:

• Degree in Marketing/ Business Administration/ or relevant field
• At least 5+ years of experience working in a similar role
• Experience working for an international company
• Experience working with project/event management and/or channel marketing
• Experience from B2B marketing with focus on developing a 360-degree marketing plan
• Experience from the IT or security industry is an advantage
• Demonstrated strong stakeholder management skills
• Driven, proactive, and self‑motivated team player
• Excellent communication and interpersonal skills
• Fluent in English
• Arabic is a big advantage

WHAT CAN AXIS OFFER?

At Axis, you will be working within an international organization surrounded by enthusiastic people in an open-minded and innovative culture. We are growing rapidly, which means that new challenges and opportunities to grow personally and professionally occur every day. Welcome to take part in our story of success!