Marketing manager

Keka Technologies Private Limited; Abu Dhabi; On-site; AED 480,000 - 720,000; Full time

Job summary

CyberGate Defense in Abu Dhabi invites an experienced Marketing Manager to lead their B2B marketing strategy for cybersecurity and system integration products. You will bridge technical capabilities with compelling market narratives to generate pipeline and strengthen brand authority.

The role requires 10+ years in B2B marketing, with direct cybersecurity or SI experience, plus strong leadership, event management, and digital marketing skills across GCC markets.

Qualifications

• 10+ years of progressive B2B marketing experience, cybersecurity or SI background.
• Experience leading enterprise marketing programs and demand-gen.
• Strong storytelling to translate technical capabilities into market narratives.
• Proven ability to plan multi-channel campaigns and events.

Responsibilities

• Architect and drive CyberGate's B2B marketing strategy, branding, and messaging for the GCC.
• Design multi-channel campaigns (digital, ABM, content, events) to generate enterprise and government leads.
• Translate cybersecurity offerings (SOC, MSS, DFIR, Red Teaming, GRC) into compelling collateral.
• Lead end-to-end event planning for regional conferences and exhibitions.
• Oversee digital campaigns, SEO, analytics, and corporate messaging across platforms.
• Manage PR, thought leadership, and press communications to boost visibility.
• Oversee third-party agencies, vendors, and ROI tracking within budget.

Skills

B2B marketing

Strategic branding

Demand generation

Content marketing

Event management

Digital marketing

Public relations

Agency & budget mgmt

Education

Bachelor’s or Master’s in Marketing / Business

Tools

HubSpot

Salesforce

Zoho

LinkedIn Campaign Manager

Google Analytics

Job description

WE ARE HIRING: Marketing Manager (Cybersecurity / System Integration)

Are you a strategic B2B marketing leader with a proven track record of elevating brands in the high-stakes cybersecurity or technology integration space? Do you know how to translate complex technical capabilities into compelling, demand-generating market narratives?

CyberGate Defense is seeking an experienced, high-impact Marketing Manager to lead our marketing strategy and brand operations from our headquarters in Abu Dhabi, UAE.

This is a senior-level position for a hands-on strategist who thrives in B2B enterprise marketing, lead generation, high-visibility industry events, and digital brand building within the cybersecurity domain.

• Experience Required: 10+ Years of B2B Marketing Experience (Cybersecurity or System Integrator background is Mandatory)

The Mission (Role Overview)

As the Marketing Manager, you will design, drive, and execute end-to-end B2B marketing strategies that accelerate brand recognition, generate qualified pipeline leads, and strengthen our position as a leading cybersecurity authority in the region. You will partner closely with Executive Leadership, Business Development, and Pre-Sales teams to align marketing campaigns with commercial targets.

• Strategic Brand Leadership: Architect and execute CyberGate's overall B2B marketing strategy, brand positioning, and messaging across the GCC region.
• Demand & Lead Generation: Design multi-channel B2B campaigns (digital, account-based marketing, content, events) to generate high-value leads for enterprise and government sales teams.
• Content & Product Marketing: Translate complex technical cybersecurity offerings (SOC, MSS, DFIR, Red Teaming, GRC) into clear, high-impact collateral, whitepapers, case studies, and pitch decks.
• Event Management: Lead end-to-end planning and execution for premier regional events, conferences, and exhibitions (e.g., GISEC, IDEX, Black Hat MEA, custom executive roundtables).
• Digital & Social Media Strategy: Direct digital campaigns across LinkedIn, search engines, and web platforms, managing performance analytics, SEO, and corporate messaging.
• Public Relations & Communications: Oversee press releases, media relations, thought leadership articles, and corporate announcements to elevate company visibility.
• Agency & Budget Management: Manage third-party vendors, creative agencies, and PR firms while maintaining budget optimization and tracking ROI.

Mandatory Qualifications & Skills

• Experience: 10+ years of progressive B2B marketing experience, with a heavy focus on the Middle East market.
• Domain Background (Mandatory): Direct marketing experience within Cybersecurity, Managed Security Services (MSSP), or a major System Integrator (SI) firm.
• Strategic B2B Focus: Proven ability to market complex, high-ticket technology services to enterprise and public sector stakeholders (CISO, CIO, CTO, C-suite).
• Event & Campaign Execution: Track record of managing large-scale industry tradeshows, webinars, and executive networking events.
• Digital Mastery: Strong command of performance marketing, LinkedIn Campaign Manager, Google Analytics, CRM/Automation platforms (HubSpot, Salesforce, or Zoho), and content management systems.
• Education: Bachelor’s or Master’s degree in Marketing, Business Administration, Communications, or a related field.
• Communication: Exceptional written and spoken English skills; Arabic proficiency is a distinct advantage.