Digital Marketing Specialist MEA

Axis Communications AB; Dubai; On-site; AED 240,000 - 360,000; Full time

Job summary

Axis Communications AB in Dubai seeks a data-driven Digital Marketing Specialist for the MEA region. You will own and drive campaigns across digital channels, leveraging marketing automation, email strategy and lead generation to engage audiences and convert interest into action.

Bring 6 years of digital marketing or demand generation experience, hands-on Salesforce/Pardot, and strong analytics. Fluency in English is essential; Arabic is a plus.

Qualifications

• 6 years of digital marketing or demand generation experience.
• Hands-on experience with Salesforce/Pardot (certified is a plus).
• Strong understanding of customer journeys lead nurturing and digital metrics.
• Solid knowledge of Google Ads LinkedIn Campaign Manager and other digital tools.
• Excellent project management and organizational skills.
• Ability to collaborate with cross-functional and regional teams.
• Excellent communication in English; Arabic is considered as a plus.

Responsibilities

• Email Marketing & Automation: Map customer journeys and create campaigns to optimize conversions.
• Campaign Deployment: Localize campaigns in collaboration with the MEA marketing team.
• Data Analysis & Reporting: Measure performance and create dashboards for decisions.
• System Champion: Manage marketing automation platform, templates, and team training.
• Account-Based Marketing: Develop and execute MEA ABM strategy with key accounts.

Skills

Digital marketing

Demand generation

Salesforce / Pardot

Lead nurturing

Campaign optimization

Data analytics

English communication

Arabic language

Tools

Salesforce

Pardot

LinkedIn Campaign Manager

Job description

Digital Marketing Specialist - MEA

Job Description

Based in Dubai with relocation considered for candidates from other countries

EXCITING OPPORTUNITIES AWAIT AT AXIS!

We're on the lookout for a data-driven digitally savvy Digital Marketing Specialist to join our dynamic MEA Marketing team!

WHAT IS AXIS

Axis is a fast-growing Swedish-based tech company leading the way in network video and security solutions. With 5000 employees across 50 countries we champion innovation collaboration and a smarter safer world.

WHAT WILL YOU DO

As a Digital Marketing Specialist you'll own and drive impactful digital marketing campaigns across the MEA region. Your expertise in marketing automation email strategy and digital platforms will help us engage our audience generate leads and convert interest into action.

Email Marketing & Automation

• Mapping customer journeys and creating campaigns and optimizing conversion rates
• Designing and monitoring email campaigns and ensuring efficient data flow between platforms

Campaign Deployment

• Coordinating with the EMEA marketing team to execute localized campaigns
• Developing integrated demand generation campaigns across digital channels and tracking performance

Data Analysis & Reporting

• Measuring campaign performance providing insights and optimizing conversion rates
• Creating dashboards and reports for marketing decisions and supporting lead generation optimization

System Champion

• Managing the marketing automation platform creating templates and training teams
• Evaluating market needs researching trends and ensuring compliance with data privacy regulations

Account-Based Marketing

• Developing and executing the MEA Account-Based Marketing strategy
• Collaborating with key account managers to create customized marketing plans and optimize campaigns

WHO ARE WE LOOKING FOR

A strategic thinker with a passion for marketing tech and performance data. Youre proactive structured and thrive in a fast-paced B2B environment.

Youll bring:

• 6 years of digital marketing or demand generation experience
• Hands-on experience with Salesforce/Pardot (certified is a plus)
• Strong understanding of customer journeys lead nurturing and digital metrics
• Solid knowledge of Google Ads LinkedIn Campaign Manager and other digital tools
• Excellent project management and organizational skills
• Ability to collaborate with cross-functional and regional teams
• Excellent communication in English; Arabic is considered as a plus

WHAT CAN AXIS OFFER

Youll join an international innovative and people-focused company where every day brings new opportunities to grow contribute and make an impact.

Certain roles at Axis require background checks which means applicable verifications will be done in these recruitments. Notice will be provided before we take any action.

About Axis Communications

We enable a smarter safer world by creating innovative solutions for improving security and business performance. As a network technology company and industry leader we offer solutions in video surveillance access control intercom and audio systems enhanced by intelligent analytics applications.

With around 5000 committed employees in over 50 countries we collaborate with partners worldwide. Together we thrive in our friendly open and collaborative culture and inspire each other to think beyond the expected. United by our commitment to inclusion diversity and sustainability we consistently seek to develop our skills and way of working.

Lets create a smarter safer world

For more information about Axis please visit our website.

Listen to Get To Know Axis Podcast

Type of EmploymentPermanent EmploymentPosting End Date