Marketing Specialist

Vieco Pharmaceuticals; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

Vieco Pharmaceuticals in Dubai seeks a creative Marketing Specialist to support its pharmaceutical marketing and sales efforts. You will develop and execute digital marketing initiatives, create professional promotional materials, and ensure compliance with UAE regulations.

Responsibilities include managing LinkedIn and Instagram, producing engaging content, designing brochures and product presentations, and supporting the sales team with updated materials.

Qualifications

• Bachelor's degree in marketing, Digital Marketing, Graphic Design, Communications, or a related field.
• 2-4 years of experience in marketing, preferably within the pharmaceutical or healthcare industry.
• Strong graphic design skills and proficiency in Adobe Illustrator, Photoshop, InDesign, or equivalent design software.
• Experience in managing social media platforms and digital marketing campaigns.
• Proficiency in Microsoft PowerPoint and other presentation tools.
• Ability to create professional, visually appealing promotional materials
• Strong written and verbal communication skills in English; Arabic is an advantage
• Excellent organizational skills and ability to manage multiple projects simultaneously.
• Knowledge of pharmaceutical marketing regulations.
• Experience with video editing, motion graphics, and website content management is a plus.

Responsibilities

• Develop and implement digital marketing strategies to strengthen the company's brand presence and product awareness.
• Manage the company's social media platforms, including LinkedIn, Instagram, and other relevant channels.
• Create engaging digital content, including posts, infographics, videos, animations, and promotional campaigns.
• Plan and maintain a monthly social media content calendar.
• Manage and update the company's website, ensuring accurate and up-to-date corporate and product information.
• Monitor digital marketing performance and prepare reports on engagement, reach, and campaign effectiveness.
• Support email marketing campaigns and digital communications targeting healthcare professionals and business partners.
• Design and develop professional marketing and promotional materials for pharmaceutical products.
• Coordinate with medical, regulatory, and sales teams to ensure scientific accuracy and regulatory compliance.
• Work closely with the sales team to understand promotional needs and develop effective marketing tools.
• Create product presentations and visual detailing materials to support medical representatives.
• Develop customized promotional materials for product launches, sales campaigns, and customer meetings.
• Ensure the sales team has access to updated and approved marketing materials.
• Collect feedback from the sales team to continuously improve marketing content and promotional effectiveness.
• Support planning and execution of new pharmaceutical product launches.
• Maintain consistent branding across digital and printed promotional materials.
• Conduct competitor marketing analysis and monitor pharmaceutical industry trends.
• Assist in developing product positioning and promotional messaging in coordination with the commercial team.
• Support the organization and promotion of pharmaceutical exhibitions, conferences, and corporate events.
• Design exhibition booth graphics, promotional displays, invitations, and event materials.
• Coordinate with external agencies, designers, printers, and other marketing service providers.
• Prepare corporate announcements, presentations, and communication materials.
• Ensure pharmaceutical promotional materials comply with applicable UAE regulations and internal company policies.
• Coordinate with Regulatory Affairs and relevant medical reviewers to obtain approvals before publishing or distributing promotional content.
• Ensure product claims are accurate, evidence-based, and consistent with approved product information.
• Maintain organized records of approved marketing materials and their latest versions.
• Ensure promotional activities are directed toward appropriate audiences, particularly for prescription pharmaceutical products.

Skills

Social media management

Graphic design

Content creation

Marketing strategy

English communication

Education

Bachelor's degree in marketing, Digital Marketing, Graphic Design, Communications, or related field

Tools

Adobe Illustrator

Adobe Photoshop

InDesign

PowerPoint

Video editing

Job description

Company Overview

Vieco Pharmaceuticals is a pharmaceutical factory in JAFZA, Dubai, for the production of solid (Tablets and Capsules), Liquid (Syrups), and semi-solid (Ointments and Creams) pharmaceutical products.

We are seeking a creative, detail-oriented, result-driven Marketing Specialist to support our pharmaceutical company's marketing and sales activities. The successful candidate will be responsible for developing and executing digital marketing initiatives, creating professional promotional materials, and providing marketing support to the sales team. The role requires a combination of creativity, graphic design skills, digital marketing expertise, and the ability to translate pharmaceutical product information into engaging, accurate, and effective marketing content while ensuring compliance with applicable pharmaceutical regulations. The main objective is to enhance the company's brand visibility, strengthen pharmaceutical product communication, and equip the sales team with high-quality, effective, and compliant marketing materials that support the company's commercial objectives.

1. Digital Marketing & Social Media

• Develop and implement digital marketing strategies to strengthen the company's brand presence and product awareness.
• Manage the company's social media platforms, including LinkedIn, Instagram, and other relevant channels.
• Create engaging digital content, including posts, infographics, videos, animations, and promotional campaigns.
• Plan and maintain a monthly social media content calendar.
• Manage and update the company's website, ensuring accurate and up-to-date corporate and product information.
• Monitor digital marketing performance and prepare reports on engagement, reach, and campaign effectiveness.
• Support email marketing campaigns and digital communications targeting healthcare professionals and business partners.

2. Marketing Materials & Graphic Design

• Design and develop professional marketing and promotional materials for pharmaceutical products, including:
• Product brochures and detailing aids.
• Product visual aids for medical representatives.
• Digital product presentations.
• Promotional banners, posters, and roll-ups.
• Product launch materials.
• Corporate profiles and company presentations.
• Infographics and educational content.
• Ensure all marketing materials follow the company's brand identity and visual guidelines.
• Coordinate with the medical, regulatory, and sales teams to ensure scientific accuracy and regulatory compliance.

3. Sales Team Marketing Support

• Work closely with the sales team to understand their promotional needs and develop effective marketing tools.
• Create product presentations and visual detailing materials to support medical representatives during healthcare professional visits.
• Develop customized promotional materials for product launches, sales campaigns, and customer meetings.
• Support the preparation of sales presentations, product comparisons, and educational materials.
• Ensure the sales team has access to updated and approved marketing materials.
• Collect feedback from the sales team to continuously improve marketing content and promotional effectiveness.

4. Product Launches & Brand Development

• Support the planning and execution of new pharmaceutical product launches.
• Develop creative concepts and marketing materials for newly launched products with the commercial team.
• Maintain consistent branding across digital and printed promotional materials.
• Conduct competitor marketing analysis and monitor pharmaceutical industry trends.
• Assist in developing product positioning and promotional messaging in coordination with the commercial team.

5. Events & Corporate Marketing

• Support the organization and promotion of pharmaceutical exhibitions, conferences, and corporate events.
• Design exhibition booth graphics, promotional displays, invitations, and event materials.
• Coordinate with external agencies, designers, printers, and other marketing service providers.
• Prepare corporate announcements, presentations, and communication materials.

6. Regulatory Compliance

• Ensure pharmaceutical promotional materials comply with applicable UAE regulations and internal company policies.
• Coordinate with Regulatory Affairs and relevant medical reviewers to obtain approvals before publishing or distributing promotional content.
• Ensure product claims are accurate, evidence-based, and consistent with approved product information.
• Maintain organized records of approved marketing materials and their latest versions.
• Ensure promotional activities are directed toward appropriate audiences, particularly for prescription pharmaceutical products.

Qualifications / Requirements

• Bachelor's degree in marketing, Digital Marketing, Graphic Design, Communications, or a related field.
• 2-4 years of experience in marketing, preferably within the pharmaceutical or healthcare industry.
• Strong graphic design skills and proficiency in Adobe Illustrator, Photoshop, InDesign, or equivalent design software.
• Experience in managing social media platforms and digital marketing campaigns.
• Proficiency in Microsoft PowerPoint and other presentation tools.
• Ability to create professional, visually appealing promotional materials
• Strong written and verbal communication skills in English; Arabic is an advantage
• Excellent organizational skills and ability to manage multiple projects simultaneously.
• Knowledge of pharmaceutical marketing regulations.
• Experience with video editing, motion graphics, and website content management is a plus.