Marketing Manager (Lubes)

ADNOC; Abu Dhabi; On-site; AED 350,000 - 550,000; Full time

Job summary

ADNOC Lubricants Marketing is seeking a seasoned Marketing Manager to drive campaigns that boost penetration and loyalty. You’ll translate business priorities into annual plans, coordinate with Sales, Retail Operations, and agencies, and ensure campaigns align with brand guidelines and objectives.

The role emphasizes consumer insights, product messaging, and performance tracking to optimize ROI and support growth strategies across channels in a fast-paced environment.

Qualifications

• Bachelor’s degree in marketing or related discipline is required.
• 8+ years of marketing experience with campaign management focus.
• Experience across retail, services, FMCG, or consumer-focused industries.
• Proven ability to manage integrated campaigns across multiple channels.

Responsibilities

• Execute approved Lubes marketing strategies across retail and commercial segments.
• Translate priorities into annual plans and clear campaign briefs.
• Identify growth actions to increase penetration and customer lifetime value.
• Support volume growth, premiumization, and product mix objectives.
• Track performance and prepare insights for VP-level stakeholders.

Skills

Campaign management

Cross-functional collaboration

Agency liaison

Brand positioning

Retail & FMCG knowledge

Education

Bachelor's degree in marketing or related

Job description

The Marketing Manager (Lubricants) is responsible for delivering marketing initiatives that support growth, brand
equity, and commercial performance of the Lubricants portfolio across retail and commercial channels. The role
focuses on executing approved marketing strategies, strengthening product positioning, enhancing customer
value propositions, and delivering campaigns that drive penetration, volume, and customer loyalty.
Reporting into the Team Leader, the role works closely with Sales, Retail Operations, Commercial teams, and
agency partners to ensure marketing activities are operationally aligned with business objectives. The position
supports decisionu2011making by preparing insights, performance updates, and recommendations, and may present
findings and campaign results to VPu2011level stakeholders within defined forums.

KEY ACCOUNTABILITIES

Lubes Marketing Strategy Execution

• Execute approved marketing strategies for the Lubricants portfolio across retail and commercialsegments, in line with overall marketing and business direction.
• Translate Lubes business priorities into structured annual plans and campaign briefs with clear targetsand deliverables.
• Identify and implement growth actions to increase penetration, purchase frequency, and customerlifetime value within defined scope.
• Support volume growth, premiumization, and product mix objectives through targeted andexecutionu2011focused marketing initiatives.
• Ensure Lubes marketing activities remain aligned with broader retail, commercial, and brand strategies.

Brand & Product Value Proposition Delivery

• Execute customer value propositions for Lubricants based on consumer insights, vehicle needs, andusage behavior.
• Ensure consistent application of brand guidelines, product messaging, and positioning across all Lubescommunications.
• Translate technical product features into clear, customeru2011relevant benefits and marketing narratives.
• Support product differentiation through effective articulation of benefits, reasonsu2011tou2011believe, and qualitycredentials.
• Apply a customeru2011centric, performanceu2011driven mindset across all Lubes marketing initiatives.

Campaign Planning & Delivery

• Plan and deliver Lubes marketing campaigns across digital, inu2011store, trade, CRM, and traditionalchannels.
• Coordinate closely with Retail, Sales, and Operations teams to ensure campaigns are operationallyfeasible and effectively implemented.
• Support fullu2011funnel campaign execution from awareness to conversion and repeat purchase.
• Assist in the development and rollout of promotional mechanics, offers, and trade activations.
• Ensure campaigns are delivered on time, within budget, and in line with agreed quality standards.

Performance Analysis & Optimization

• Track and analyze campaign performance, sales uplift, and customer response against defined KPIs.
• Prepare insights, reports, and recommendations to support optimization of marketing effectiveness andROI.
• Develop performance dashboards and summaries for review with the Team Leader and VPu2011levelstakeholders.
• Leverage customer data, research, and analytics to refine targeting, messaging, and channel mix.
• Conduct postu2011campaign evaluations and incorporate learnings into future execution.

Stakeholder & Agency Coordination

• Collaborate with internal stakeholders including Sales, Retail Operations, Commercial, Digital, andCRM teams to ensure aligned execution.
• Act as the dayu2011tou2011day marketing contact for Lubesu2011related initiatives within assigned scope.
• Coordinate with creative, media, and digital agencies to deliver campaigns in line with briefs andtimelines.
• Monitor agency outputs to ensure alignment with objectives, budgets, and brand standards.
• Escalate risks, issues, and recommendations to the Team Leader as required.

Budget & Governance Support

• Manage allocated Lubes marketing budgets within approved limits and governance frameworks.
• Tracks spend against performance outcomes to support efficient investment decisions.
• Ensure compliance with internal marketing, procurement, and financial policies.
• Support forecasting and budget planning activities for Lubes marketing initiatives.
• Apply disciplined planning, execution, and reporting across all marketing activities.

QUALIFICATIONS, EXPERIENCE, KNOWLEDGE & SKILLS:

Minimum Qualification

• Bacheloru2019s degree in marketing, Business Administration, or a related discipline

Minimum Experience & Knowledge & Skills

• 8 years of marketing experience with a strong focus on campaign management and execution
• Experience in retail, services, FMCG, or consumer-focused industries
• Proven ability to manage integrated marketing campaigns across multiple channels
• Experience working with agencies and cross-functional internal teams
• Strong commercial and customeru2011centric mindset
• Ability to translate insights into actionable marketing initiatives
• Analytical skills with experience in performance tracking and optimization
• Strong planning, execution, and followu2011through capabilities
• Effective communication and stakeholder management skills
• Creative thinking with a focus on practical execution and results