Lubricants Marketing Lead: Growth & Campaigns

ADNOC (Abu Dhabi National Oil Company); Abu Dhabi; Presencial; AED 350.000 - 600.000; Jornada completa

Descripción de la vacante

ADNOC (Abu Dhabi National Oil Company) seeks a Marketing Manager (Lubricants) to lead growth initiatives, strengthen brand equity, and boost commercial performance across ADNOC Lubricants’ retail and commercial channels in Abu Dhabi and the UAE.

Reporting to the Team Leader, you will translate insights into campaigns, coordinate with Sales, Retail Operations, and agencies, and present performance results to VP-level stakeholders, delivering measurable penetration, volume, and customer loyalty

Formación

• 8+ years of marketing experience with a strong focus on campaign management and execution.
• Experience in retail, services, FMCG, or consumer-focused industries.
• Proven ability to manage integrated marketing campaigns across multiple channels.
• Experience working with agencies and cross-functional internal teams.
• Strong commercial and customer-centric mindset.
• Ability to translate insights into actionable marketing initiatives.
• Analytical skills with experience in performance tracking and optimization.
• Strong planning, execution, and follow-through capabilities.
• Effective communication and stakeholder management skills.
• Creative thinking with a focus on practical execution and results.

Responsabilidades

• Plan and deliver Lubes marketing campaigns across digital, in-store, trade, CRM, and traditional channels.
• Coordinate closely with Retail, Sales, and Operations teams to ensure campaigns are operationally feasible and effectively implemented.
• Support full-funnel campaign execution from awareness to conversion and repeat purchase.
• Assist in the development and rollout of promotional mechanics, offers, and trade activations.
• Ensure campaigns are delivered on time, within budget, and in line with agreed quality standards.
• Track and analyze campaign performance, sales uplift, and customer response against defined KPIs.
• Prepare insights, reports, and recommendations to support optimization of marketing effectiveness and ROI.
• Develop performance dashboards and summaries for review with the Team Leader and VP-level stakeholders.
• Leverage customer data, research, and analytics to refine targeting, messaging, and channel mix.
• Conduct post-campaign evaluations and incorporate learnings into future execution.
• Collaborate with internal stakeholders including Sales, Retail Operations, Commercial, Digital, and CRM teams to ensure aligned execution.
• Act as the day-to-day marketing contact for Lubes-related initiatives within assigned scope.
• Coordinate with creative, media, and digital agencies to deliver campaigns in line with briefs and timelines.
• Monitor agency outputs to ensure alignment with objectives, budgets, and brand standards.
• Escalate risks, issues, and recommendations to the Team Leader as required.

Conocimientos

Campaign management

Multi-channel marketing

Agency management

Analytics & performance tracking

Stakeholder management

Creative thinking

Communication skills

Strategic thinking

Educación

Bachelor’s degree in marketing or related

Descripción del empleo

ADNOC (Abu Dhabi National Oil Company) seeks a Marketing Manager (Lubricants) to lead growth initiatives, strengthen brand equity, and boost commercial performance across ADNOC Lubricants’ retail and commercial channels in Abu Dhabi and the UAE.

Reporting to the Team Leader, you will translate insights into campaigns, coordinate with Sales, Retail Operations, and agencies, and present performance results to VP-level stakeholders, delivering measurable penetration, volume, and customer loyalty