Global Portfolio, Retail Marketing & Brand Experience Manager

Yello; Dubai; On-site; AED 600,000 - 800,000; Full time

Job summary

Yello, a globally recognised premium consumer brand, is expanding internationally and seeks an experienced Retail Marketing leader to drive performance across international markets from Dubai. You will translate brand and category strategies into local market plans, lead retail activations and visual merchandising, and collaborate with cross-functional teams to optimise execution and growth.

The role requires a strategic mindset, strong analytics, and the ability to manage multi-market

Qualifications

• 10+ years of experience in Retail Marketing or related fields.

Responsibilities

• Own the development and performance of key product portfolios across international retail markets.
• Translate global brand and category strategies into local market plans.
• Lead retail marketing initiatives, seasonal activations and promotional campaigns to drive growth.
• Develop and implement visual merchandising strategies to enhance customer experience and brand consistency.
• Manage portfolio forecasting, assortment planning and retail performance analysis.
• Partner with retail, supply chain and global stakeholders to optimise execution and commercial results.
• Support new retail market launches through impactful customer engagement and in-store activation strategies.
• Monitor market trends, consumer insights and competitor activity to identify growth opportunities.
• Manage external agencies and suppliers to deliver high quality marketing and merchandising solutions.
• Conduct regular market visits to ensure excellence in retail execution and adherence to brand standards.

Skills

Retail Marketing

Trade Marketing

Portfolio Management

Category Management

International Markets

Job description

A globally recognised premium consumer brand embarking on an ambitious international retail expansion programme.

• Own the development and performance of key product portfolios across international retail markets.
• Translate global brand and category strategies into effective local market plans.
• Lead retail marketing initiatives, seasonal activations and promotional campaigns to drive growth.
• Develop and implement visual merchandising strategies that enhance customer experience and brand consistency.
• Manage portfolio forecasting, assortment planning and retail performance analysis.
• Partner with retail, supply chain and global stakeholders to optimise execution and commercial results.
• Support new retail market launches through impactful customer engagement and in-store activation strategies.
• Monitor market trends, consumer insights and competitor activity to identify growth opportunities.
• Manage external agencies and suppliers to deliver high quality marketing and merchandising solutions.
• Conduct regular market visits to ensure excellence in retail execution and adherence to brand standards.

• 10+ years of experience in Retail Marketing, Trade Marketing (within a retail environment rather than traditional FMCG), Portfolio Management or Category Management, with exposure to international markets. Experience spanning multiple regions or operating within a global role is highly preferred.
  
• Proven experience working within premium consumer goods, luxury retail, beauty, fragrance, fashion, watches or jewellery.
• Strong track record of developing and executing successful portfolio, marketing and customer experience strategies.
• Experience working across international or multi market environments with diverse stakeholder groups.
• Commercially minded with strong analytical, planning and project management capabilities.
• Exposure to visual merchandising, retail activation and in store customer engagement initiatives.
• Confident influencing senior stakeholders and collaborating across cross functional teams.
• Entrepreneurial, proactive and comfortable operating in a fast paced, growth oriented environment.