Marketing Manager

Qualys, Inc; United Arab Emirates; On-site; AED 350,000 - 480,000; Full time

Job summary

Qualys, Inc. is seeking a Field Marketing Manager for the MEA region based in Dubai. You will collaborate with regional sales to plan and execute integrated marketing programs that build pipeline and drive revenue, with a strong ABM focus.

Responsibilities include developing campaigns, managing events and digital initiatives, and aligning with product marketing to connect with customers and partners across the Middle East and Africa. Fluency in Arabic and English is required.

Qualifications

• Minimum 6-8 years of experience with a bachelor’s degree in marketing or communications.
• Experience in B2B software and cybersecurity marketing.
• Fluency in Arabic and English; French is a plus.
• Strong communication and project management skills.
• Willingness to travel.

Responsibilities

• Collaborate with Regional Sales Leaders to develop marketing plans and campaigns tailored to markets and accounts.
• Create and execute targeted marketing programs including integrated field initiatives, ABM, events, and partnerships.
• Drive ABM initiatives; determine priorities, rollout campaigns, and interpret insights.
• Coordinate with sales teams to amplify campaigns and attend leadership meetings.
• Build assets, landing pages, registration forms, target lists, and ensure ROI tracking in systems.
• Monitor campaigns and events; manage contracts and PO processes in Salesforce.

Skills

B2B marketing

Cybersecurity marketing

Salesforce

ABM

Marketing automation

Digital marketing

Data reporting

Education

Bachelor’s degree in marketing or communications

Tools

Microsoft Office

Salesforce

Marketing automation

Job description

Come work at a place where innovation and teamwork come together to support the most exciting missions in the world!

Field Marketing Manager, MEA

Location: Dubai, UAE

Qualys is looking for an exceptional Field Marketing Manager to join our fast-growing MEA Field Marketing Team. The ideal candidate will be a great collaborator, communicator, and has a proven track record for successfully managing field programs from beginning to end.They will plan and execute regional marketing activities that build pipeline and drive revenue.

Working closely with the regional sales teams, product marketing and campaigns team the candidate will be responsible for designing and executing an integrated marketing plan to generate pipeline, with a high focus on new business, and expanding current accounts for Middle East and Africa. The ability to establish strong relationships with sales organizations will be a vital key to success. This is a wonderful opportunity to join a great team and contribute to Qualys’ growth!

What will you be doing?

• Collaborate with Regional Sales Leaders to develop marketing plans and campaigns tailored to the immediate needs of their markets and accounts. Leverage experience to find new and innovative ways to connect with customers and prospects while implementing proven tactics to drive new business and upsell pipeline.
• Create and execute targeted marketing programs that will positively impact revenues and provide ROI. Programs will include integrated field thought leadership initiatives, executive programs, tradeshows, industry associations, roundtables, partner conferences, and virtual events.
• Drive strategic Account Based Marketing (ABM) initiatives. Determine ABM strategy priorities for the regional sales teams. Develop campaigns, manage rollout, review, and interpret insights for impact.
• Proactively engage with sales teams to coordinate, communicate, and amplify marketing campaigns and field programs. Attend sales leadership meetings and help drive engagement.
• Build program assets, landing pages, registration forms, target lists, pre- and post-event communications for successful program execution. Ensure event follow-up communication, list upload, and leads are tagged properly to the campaigns for ROI tracking.
• Monitor to ensure campaigns and events are posted in the external event calendar and all necessary back-up documentation, event descriptions, purchase orders, and event costs are updated in Salesforce. Work with legal and procurement on contracts and purchase orders needed for regional activities.

Requirements:

• Minimum 6-8 years of experience with a bachelor’s degree in marketing or communications.
• Experience in B2B software and cybersecurity marketing and working with channel partners are highly preferred.
• Good understanding of Microsoft Office, Salesforce, Account-Based Marketing (ABM) and marketing automation tools.
• A team player with a willingness to learn and take ownership of tasks.
• Strong attention to detail and great communication skills.
• Experience with digital marketing is a plus.
• Ability to manage multiple projects/campaigns concurrently.
• Comfortable communicating in a range of environments from C-Level to practitioners.
• Experience in marketing reporting, dashboards, and KPIs. Ability to organize and present data in a clear and concise manner. Comfortable presenting conclusions and recommendations to stakeholders at various levels within the organization.
• Experience in attending sales calls and QBRs for the territories supported.
• Have a “can do” positive approach while possessing a desire and ability to work in a fast paced, goal oriented high growth sales environment
• Willingness to travel
• Proficiency in Arabic and English is a must. Proficiency in French is an added advantage.

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