Marketing Manager

First Bit Middle East; Dubai; On-site; AED 360,000 - 540,000; Full time

Benefits offered by this job

Corporate mobile connection

Health Insurance coverage for you and;

Performance-based incentives

Job summary

First Bit Middle East is seeking a Marketing Manager to own UAE/GCC marketing strategy for a construction ERP product. The role drives brand, demand generation and pipeline, with budget ownership and leadership interaction with senior executives, including Russian-speaking stakeholders.

The candidate will manage content, campaigns and events, develop CRM-based lead qualification, and guide a small team as the business grows in a dynamic B2B software market.

Qualifications

• 4+ years in B2B marketing with 2+ years leading a small team.
• Experience marketing a technically complex product and managing a CRM-driven lead pipeline.
• Hands-on content and campaign management experience beyond strategy.
• Strong track record in event-led B2B marketing (executive breakfasts, conferences).
• Russian and English language fluency strongly preferred.
• UAE/GCC market experience preferred; construction/ERP/tech domain a plus.

Responsibilities

• Run day-to-day marketing execution: content calendar, paid campaigns, events.
• Set direction for content, digital advertising, and event marketing; delegate execution to team.
• Define and own lead-to-pipeline process in CRM; coordinate with BDR and sales on handoffs.
• Plan and manage online advertising (paid search, SEO, LinkedIn, programmatic) for construction decision-makers.
• Build brand and market position in UAE construction sector; craft messaging and thought leadership.
• Set events strategy including client breakfasts, webinars, and industry conferences.
• Report marketing performance and strategy to Head of Commercial Department.
• Scale the marketing team as the business grows.

Skills

B2B marketing

Team leadership

Content & campaigns

CRM & lead pipeline

Event marketing

Russian language

English language

UAE market experience

Job description

Marketing Manager | Russian Speaker

About the Role: A senior marketing leadership role setting strategy and owning outcomes for First Bit's UAE/GCC marketing function; brand, demand generation, and pipeline contribution for a construction ERP product with a technical, multi-stakeholder B2B sales cycle. This role carries budget ownership and works directly with the senior leadership, a significant portion of whom communicate in Russian.

Key Responsibilities

• Run First Bit's day-to-day marketing execution - content calendar, paid campaigns, and events.
• Set direction for content, digital advertising, and event marketing, delegating execution to the team (content writers, and BDR).
• Define and own the lead-to-pipeline process in CRM, working with the BDR on qualification criteria and with sales on handoff and conversion tracking.
• Plan and manage online advertising (paid search, SEO, Linked In, programmatic) targeting construction industry decision-makers. Case studies and client testimonials.
• Build First Bit's brand and market position within the UAE construction industry, competitive positioning, messaging, and thought leadership.
• Set the events strategy: client business breakfasts, webinars, and industry event presence, deciding where and why First Bit shows up.
• Report marketing performance and strategy directly to the Head of Commercial Department.
• Build out and scale the marketing team over time as the business grows.

What We're Looking For

• 4+ years in B2B marketing, with 2+ years managing a small team.
• Preferred proven experience marketing a technically complex product (software, ERP, Saa S, fintech). Experience managing a CRM-driven lead pipeline.
• Hands-on content and campaign management experience, not purely strategic.
• Strong track record in event-led B2B marketing (executive breakfasts, industry conferences).
• Russian and English language fluency strongly preferred.
• UAE/GCC market experience preferred; construction/contracting industry knowledge is a plus.

What We Offer

• Competitive compensation with performance-based incentives.
• Corporate mobile connection.
• Health Insurance coverage for you and for your kids.