Marketing Manager

CSi - LANDMARK GROUP; Dubai; On-site; AED 420,000 - 560,000; Full time

Job summary

Landmark Group is seeking an experienced Marketing Manager to lead the Shukran loyalty program across the GCC. You will develop strategies to raise brand awareness, drive customer engagement and deliver measurable business impact.

The ideal candidate has 8+ years in marketing, ideally in retail or loyalty, with expertise across ATL, BTL, social, CRM, digital, and partnerships. You will collaborate with Content, Data, CRM, and Performance teams to execute integrated campaigns.

Qualifications

• 8+ years of marketing experience, preferably in retail, loyalty, consumer brands, or agency.
• Strong understanding of the GCC market and customer behavior.
• Experience across ATL, BTL, social media, CRM, and digital channels.
• Proven ability to manage integrated campaigns from concept to execution.
• Strong project management and stakeholder management skills.

Responsibilities

• Develop and lead the overall marketing strategy for Shukran across the GCC region.
• Build annual, quarterly, and monthly marketing plans aligned with business priorities and brand objectives.
• Identify opportunities to enhance Shukran’s awareness, engagement, and loyalty.
• Plan and execute integrated campaigns across ATL, BTL, social media, CRM, and digital channels.
• Collaborate with internal teams to deliver measurable value and ROI.

Skills

Marketing strategy

Campaign management

Digital marketing

Brand positioning

Customer segmentation

Cross-functional leadership

ATL/BTL campaigns

Data-driven marketing

CRM campaigns

Communication skills

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

CRM platforms

Marketing analytics tools

Job description

Landmark Group

Our journey started in 1973 with a single store in Bahrain. Since then, we have grown into a global retail and hospitality group. The proud creator of 50 plus value led, own-built brands across retail, hospitality, food, and leisure. Over the years, our UAE-based group has evolved into a comprehensive retail and hospitality entity, with over 2400 retail stores, leisure, and hospitality outlets, spanning the GCC, Middle East, India, Southeast Asia, and Africa. Landmark Group headquartered in Dubai, UAE is one of GCC's largest omnichannel retailers and India's top home and fashion retailer. We take immense pride in the organic growth of our retail brands, which have blossomed into household names. From Max, Splash, Babyshop, Centrepoint, Shoemart, Home Centre, Emax, Fitness First, to Fun City, to name a few, our brands span across a multitude of categories, enriching the lives of countless families over the past decade.

CSi (Customer Strategy Intelligence)

CSi is a newly established strategic business unit within Landmark Group, bringing together the organization's most critical growth-driving capabilities into one integrated engine. Designed to shape the next phase of retail innovation, CSi unifies Data & Analytics, Loyalty (Shukran), Partnerships & Co-brands, Performance & Digital Marketing, and Customer Product & Martech under one vision. At its core, CSi stands for Customer, Strategy & Intelligence—placing customer experience at the center, enabling smarter business decisions through data, and leveraging AI and Business Intelligence to power every interaction and outcome.

Joining CSi means becoming part of a high-impact team where Product, Data, AI, and Customer Experience converge to build solutions that serve millions of customers across multiple brands. This is an opportunity to work on meaningful business challenges, take ownership of strategic initiatives, and help redefine how modern retail operates in the region. We are looking for individuals who think customer-first, enjoy solving complex problems through data and technology, and are passionate about AI, Martech, Product, or Analytics. If you're looking to contribute to a fast-paced, highly visible environment where your work drives real business impact, CSi offers the opportunity to build the future of customer intelligence on a scale.

About the Role

We are looking for an experienced and dynamic Marketing Manager to lead the marketing strategy for Shukran, with a strong focus on driving brand awareness, customer engagement, visibility, and business impact across the GCC region.

The ideal candidate should have 8+ years of marketing experience, preferably within the retail, loyalty, consumer, or agency background, with a strong understanding of the GCC market and customer behavior. This role requires a strategic thinker who can also execute effectively across ATL, BTL, social media, CRM, digital, and partnership-led campaigns.

The Marketing Manager will work closely with internal teams including Content, Marketing, Data, CRM, and Digital Performance teams to develop integrated campaigns that strengthen Shukran’s position and deliver measurable value.

Key Responsibilities

Marketing Strategy & Planning

• Develop and lead the overall marketing strategy for Shukran across the GCC region.
• Build annual, quarterly, and monthly marketing plans aligned with business priorities, customer needs, and brand objectives.
• Identify opportunities to enhance Shukran’s awareness, visibility, engagement, and customer loyalty.
• Think creatively and strategically to develop campaigns that stand out across ATL, BTL, digital, CRM, social media, and in-store channels.
• Ensure all marketing initiatives are aligned with Shukran’s brand positioning and long‑term growth plans.

Campaign Development & Execution

• Plan and execute integrated marketing campaigns across multiple touchpoints including:
• ATL campaigns
• BTL activations
• Social media
• CRM campaigns
• In‑store communication
• Digital and performance marketing
• Partnerships and collaborations
• Lead end‑to‑end campaign management from brief creation, planning, execution, tracking, and post‑campaign analysis.
• Work with creative/content teams to develop impactful campaign concepts, messaging, and assets.
• Ensure timely execution of campaigns across markets while maintaining brand consistency.

Brand Awareness & Customer Engagement

• Drive initiatives that improve Shukran’s brand awareness and customer engagement across existing and new customer segments.
• Develop customer‑centric marketing initiatives that increase app usage, member activity, redemptions, and overall loyalty engagement.
• Use customer insights and market trends to create relevant and engaging campaigns.
• Explore innovative ideas, partnerships, activations and communication formats to increase Shukran’s visibility.

GCC Market Understanding

• Bring strong knowledge of the GCC retail and consumer landscape.
• Adapt campaigns and marketing strategies based on local market nuances, cultural moments, customer behaviour, and business needs.
• Stay updated on competitor activity, loyalty trends, retail trends, and emerging marketing practices in the region.

Cross‑functional Collaboration

• Work closely with Content, Marketing, Data, CRM, Digital, and Performance teams to create integrated marketing plans.
• Partner with internal stakeholders and external agencies to ensure high‑quality execution of campaigns.
• Collaborate with data teams to understand customer segments, campaign performance, and engagement opportunities.
• Support business teams with marketing solutions that drive customer acquisition, retention, and revenue growth.

Performance Tracking & Optimization

• Define KPIs for campaigns and marketing initiatives.
• Track, measure, and analyze campaign performance across channels.
• Use data‑driven insights to optimize future campaigns and improve marketing effectiveness.
• Prepare campaign reports, performance reviews, and recommendations for senior stakeholders.
• Manage marketing budgets efficiently and ensure strong ROI across initiatives.

Required Skills & Experience

• 8+ years of experience in marketing, preferably within retail, loyalty, consumer brands, or agency background.
• Strong understanding of the GCC market and regional customer behavior.
• Proven experience in building and executing marketing strategies across ATL, BTL, social media, CRM, and digital channels.
• Experience in managing integrated marketing campaigns from concept to execution.
• Strong creative thinking with the ability to bring fresh, out‑of‑the‑box ideas.
• Good understanding of customer segmentation, CRM campaigns, and data‑led marketing.
• Ability to work with cross‑functional teams including content, data, digital, CRM, and business teams.
• Strong project management and stakeholder management skills.
• Excellent communication, presentation, and planning skills.
• Ability to manage multiple priorities in a fast‑paced environment.

Preferred Qualifications

• Bachelor’s or Master’s degree in Marketing, Business Administration, Communications, or a related field.
• Experience in loyalty programs, retail marketing, customer engagement, or app‑based marketing would be an advantage.
• Prior experience working with agencies or managing agency partners is preferred.
• Knowledge of digital performance marketing, CRM platforms, and marketing analytics tools is a plus.