Head of Marketing

Ladwig Consulting; Dubai; On-site; AED 420,000 - 660,000; Full time

Job summary

Ladwig Consulting in Dubai, United Arab Emirates, is seeking a strategic Head of Marketing to build and lead the marketing function for real estate developments. You will shape brand identity, craft multi-channel campaigns, and drive lead generation while aligning with project goals and investor expectations.

You will recruit and lead a marketing team from scratch, establish processes, and manage agencies and internal stakeholders to ensure consistent messaging across digital, offline, and

Qualifications

• 10+ years of marketing leadership experience, with real estate sector exposure.
• Proven ability to build teams and marketing functions from scratch.
• Strong digital marketing, branding, and multi-channel campaign management skills.
• Excellent leadership, communication, and stakeholder management abilities.

Responsibilities

• Develop and implement a comprehensive marketing strategy covering digital, offline, and experiential channels.
• Plan and execute corporate events, project launches, exhibitions, and client activations.
• Oversee regular market and competitor research to stay ahead of trends and adjust strategy.
• Oversee PR strategy, including media relations, press releases, and brand reputation management.
• Build brand identity, positioning, and voice in line with company vision and audience.
• Oversee go-to-market strategies for new developments and project launches.

Skills

Leadership

Stakeholder management

Digital marketing

Branding

Campaign management

Event planning

Growth marketing

Education

Bachelor's/Master's in Marketing or Communications

Master's in Marketing/Communications

Tools

CRM systems

Marketing automation tools

SEO/SEM basics

Job description

Dubai, United Arab Emirates | Posted on 05/23/2025

Ourclient, a newly established real estate development company, focused ondelivering high-quality residential projects that stand out for their design,functionality, and value. With a strong pipeline of upcoming developments and aclear vision for growth, the company is building a brand that combinesinnovation with integrity.

Weare seeking a strategic and creative Head of Marketing to lead themarketing efforts for the real estate development projects. This role isresponsible for building the brand from the ground up, driving lead generation,and managing all aspects of marketing communications. The ideal candidate hasdeep experience in real estate marketing, a strong network of agency partners,and a proven ability to develop and execute successful multi-channel campaignsthat support business growth.

Key Responsibilities

• Develop and implement a comprehensive marketing strategy coveringdigital, offline, and experiential channels.
  
• Plan and execute corporate events, project launches, exhibitions,and client activations.
  
• Oversee regular market and competitor research to stay ahead oftrends and adjust strategy accordingly.
  
• Oversee PR strategy, including media relations, press releases, andbrand reputation management.
  
• Build the brand identity, positioning, and voice in alignment withthe company’s vision and target audience.
  
• Oversee go-to-market strategies for new developments and projectlaunches.
  

Team & ProcessDevelopment

• Build the marketing department from scratch — recruit, train, andlead a high-performing marketing team.
  
• Set up and manage internal processes, marketing automation tools,CRM systems, and performance dashboards.
  
• Collaborate closely with sales, design, and external agencies toensure brand consistency and impactful campaigns.
  

Lead Generation &Campaigns

• Lead negotiation and placement of media buys across online andoffline channels (OOH, print, radio, digital).
  
• Design and execute multi-channel campaigns to generate qualifiedleads and support the sales funnel.
  
• Manage digital marketing efforts including SEO, SEM, paid ads,social media, and website development.
  
• Organize events, exhibitions, and activations to increase brandvisibility and client engagement.
  

Product Marketing& Analytics

• Collaborate with development and design teams on productpositioning, messaging, and unique selling points.
  
• Analyze customer data and product feedback to refine marketingstrategies and improve project offerings.
  
• Conduct product lifecycle analysis and recommend improvements tomeet market demand.
  

Requirements

• Bachelor's or Master's degree in Marketing, Communications, orrelated field.
  
• 10+ years of experience in marketing, with at least 3–5 years inthe real estate sector in a leadership role.
  
• Proven ability to build teams and marketing functions from scratch.
  
• Strong digital marketing, branding, and campaign managementexperience.
  
• Excellent leadership, communication, and stakeholder managementskills.
  
• Entrepreneurial mindset with the ability to thrive in a start-upenvironment.