Marketing Manager

Aspris; Dubai; On-site; AED 240,000 - 400,000; Full time

Job summary

Aspris in Dubai seeks a senior marketing leader to drive the annual strategy, manage brand integrity, and steer digital performance campaigns across Google Ads, Meta, TikTok and Snapchat. The role requires collaboration with medical, HR and finance teams to execute initiatives that build awareness, education and demand.

You will oversee content creation, campaigns, events and budgets while guiding cross-functional teams to achieve KPI-driven results in a fast-paced healthcare/wellness

Qualifications

• Bachelor's degree in marketing, Business Media or related field.
• 58 years of experience in healthcare or wellness sector is an advantage.
• Strong experience in digital performance marketing.
• Fluent in English and Arabic.
• Strong leadership and stakeholder-management skills.

Responsibilities

• Develop the annual marketing strategy aligned with company objectives.
• Conduct market research, competitor benchmarking and consumer insights.
• Set clear KPIs for all campaigns and initiatives.
• Ensure brand consistency across platforms and materials.
• Oversee creative content designs, videos, brochures and corporate materials.
• Maintain and enforce brand guidelines.
• Manage paid campaigns on Google Ads, Meta, TikTok and Snapchat.
• Improve SEO/SEM to increase website visibility.
• Manage CRM, GTM pixels and conversion tracking systems.
• Generate monthly performance reports and ROI analysis.
• Develop monthly content calendars for all platforms.
• Coordinate with designers and videographers to produce high-quality content.
• Lead awareness, engagement and educational campaigns.
• Lead company events, workshops, webinars and exhibitions.
• Manage product launches, press activities and corporate gatherings.
• Collaborate with medical teams, HR, Operations and Finance.
• Manage agencies, vendors and marketing suppliers.
• Develop and monitor the marketing budget.
• Control campaign costs and ensure strong ROI.
• Report budget utilization and future forecast.

Skills

Strategic Planning

Team Leadership

Creative & Analytical Thinking

Digital Marketing Tools

Budgeting & Financial Planning

Communication & Presentation

Education

Bachelor's degree in marketing

Job description

Key Responsibilities

1. Marketing Strategy & Planning

• Develop the annual marketing strategy aligned with company objectives.
• Conduct market research competitor benchmarking and consumer insights.
• Set clear KPIs for all campaigns and initiatives.

2. Brand Management

• Ensure brand consistency across all platforms and materials.
• Oversee creative content designs videos brochures and corporate materials.
• Maintain and enforce brand guidelines.

3. Digital Marketing & Performance Management

• Manage paid campaigns on Google Ads Meta TikTok and Snapchat.
• Improve SEO/SEM to increase website visibility.
• Manage CRM GTM Pixels and conversion tracking systems.
• Generate monthly performance reports and ROI analysis.

4. Social Media & Content Management

• Develop monthly content calendars for all platforms.
• Coordinate with designers and videographers to produce high-quality content.
• Lead awareness engagement and educational campaigns.

5. Event & Campaign Execution

• Lead company events workshops webinars and exhibitions.
• Manage product launches press activities and corporate gatherings.

6. Stakeholder Coordination

• Collaborate closely with medical teams HR Operations and Finance.
• Manage agencies vendors and marketing suppliers.

7. Budget & Financial Management

• Develop and monitor the marketing budget.
• Control campaign costs and ensure strong ROI.
• Report budget utilization and future forecast.

Qualifications

• Bachelors degree in marketing Business Media or related field.
• 58 years of experience (healthcare or wellness sector is an advantage).
• Strong experience in digital performance marketing.
• Fluent in English and Arabic.
• Strong leadership and stakeholder-management skills.

Key Skills

• Strategic Planning
• Team Leadership
• Creative & Analytical Thinking
• Digital Marketing Tools
• Budgeting & Financial Planning
• Communication & Presentation