Marketing Manager

Unilabs Middle East; Dubai; On-site; AED 391,000 - 614,000; Full time

Job summary

Unilabs Middle East is looking for a Marketing Manager to shape and lead our regional marketing strategy across the UAE, GCC, and international markets. You will drive multi-channel campaigns, digital activations, brand development, and external communications to grow our market share and reputation in healthcare services.

The role requires a strong track record in B2B and B2C marketing, excellent budget management, and the ability to collaborate with cross-functional teams to deliver impactful

Qualifications

• Experience leading regional marketing strategies in healthcare sectors.
• Proven ability to drive multi-channel campaigns and activations.
• Strong budget management and stakeholder coordination.
• Fluency in English; Arabic a plus for regional work.
• Knowledge of GCC markets and digital analytics tools.

Responsibilities

• Drive the development and deployment of regional Marketing, Digital, PR, and Social Media strategy.
• Coordinate promotional material, events, product launches, and account management with stakeholders.
• Track performance of campaigns and present results to management; optimize processes.

Skills

Marketing strategy

Digital marketing

Brand activations

Public relations

Social media

Communication

SEO

Google Analytics

B2B marketing

B2C marketing

Job description

We're looking for a Marketing Manager to join Unilabs Middle East and help shape our marketing strategy across the region.

Responsibilities

• Strategy: Drive the development and deployment of the Marketing, Digital, Public Relations and Social Media strategy and its associated activations in accordance with company and brand specific guidelines, processes and policies, with the aim to maximize share of voice, performance. Drive the development and implementation of the business plan including the strategic commercial goals, objectives and identifying and prioritizing opportunities to grow income, working with internal and external stakeholders to design and deliver marketing content supporting Unilabs services.
• Business: Gathers the materials necessary to understand the project and competition in the area such as literature or previous marketing campaigns; analyses these materials to determine the most effective communications technique. Coordinating the design of promotional material and distributing in online and offline channels. Planning communications for external promotional events including product launches, support management and engagement initiatives. Maintain and expand the current client base, manage accounts with key stakeholders in the health care industry
• Processes: Creating and maintaining social media channels to promote a brand online and build a community of followers. Support and evaluate results of communication campaigns with the team. Involve in the improvement of business processes and changes in the business environment which demand proactive action plans. Tracking and recording the performance of marketing campaigns and presenting this information to the marketing department and members of a company's management team.

Experience

• 5-8 years of experience in the relevant professional field.
• Must have experience working in a healthcare industry with proven record of success across B2B and B2C.
• Must have proven track record in delivering operational plans to time and within budget.
• Must have a strong business acumen and commercial awareness within a fast-paced environment
• Experience of business transfers, familiarize with all products and services offered.
• Proficiency with specific software programs.
• Thorough knowledge and experience working in GCC/International Markets.
• Language Preference-English/Arabic is a plus.

Skills and behaviours

• Expert Decision-making abilities in a time critical environment.
• Strong communicator, strategic thinker, and proven record managing fully integrated marketing campaigns and brand activations.
• Great planning and organisational skills.
• Overseeing and steer the implementation of the market activation plans according to the channel.
• Energy and desire to succeed; follows through on commitments; pushes self and others to deliver exceptional results
• Knowledge of SEO and Google Analytics.
• Digital marketing experience and activations (B2B specific experience is a plus)
• Experience of working in a fast-paced environment, often with a high level of ambiguity and change.