Marketing Manager

MINDZ MANAGEMENT LLC; Dubai; On-site; AED 223,200 - 334,800; Full time

Job summary

MINDZ MANAGEMENT LLC in Dubai is seeking a Marketing Manager to drive the clinic's brand and content strategies. The successful candidate will develop paid advertising campaigns, manage influencer partnerships, and identify B2B business opportunities to enhance brand visibility.

With a background in healthcare or luxury lifestyle and at least 5 years of experience in marketing, this role demands strategic thinking, excellent communication skills, and a proactive approach to marketing in a fast-paced environment.

Qualifications

• 5–10 years of experience in a marketing role, with at least 2 years in a managerial capacity.
• Proven experience managing or briefing creative teams.
• Background in healthcare, aesthetics, wellness, beauty, or luxury lifestyle preferred.
• Demonstrable B2B outreach or partnership development experience.

Responsibilities

• Develop and evolve the clinic's brand strategy across channels.
• Create and manage a content calendar for social media platforms.
• Oversee paid advertising strategy and monitor campaign performance.
• Identify opportunities for events and activations.
• Manage influencer partnerships aligned with brand values.
• Proactively develop business-to-business partnerships.

Skills

Brand strategy

Content strategy

Performance marketing

B2B business development

HubSpot CRM management

Project management

Data analysis

Tools

Meta Ads Manager

Google Ads

HubSpot

Canva

Adobe Creative Suite

Job description

Brand Strategy

• Own and continuously evolve the clinic's brand strategy across all online and offline channels.
• Bring quarterly and annual marketing plans with measurable growth targets to the CEO for approval.
• Identify emerging trends in wellness, aesthetics, and luxury lifestyle to keep the brand ahead of competitors.
• Propose and drive brand activations, campaigns, and seasonal moments that generate buzz and bookings.
• Track competitor activity and translate insights into strategic recommendations.

Content Strategy

• Own a rolling monthly content calendar across Instagram, TikTok, LinkedIn and Meta.
• Set the creative direction for each piece of content: format, messaging, tone, visual style, and platform strategy.
• Brief the creative team clearly and review all output before publishing to ensure brand consistency.
• Oversee model bookings and shoot logistics, coordinating talent and ensuring clinic operations are not disrupted during shoot days.
• Capture spontaneous content, stories, behind‑the‑scenes, and treatment moments when the team is not on‑site.
• Maintain a content library of approved assets for ongoing use across campaigns, ads and collateral.

Paid Advertising – Performance Marketing

• Oversee paid ad strategy across Meta Ads Manager and Google Ads.
• Monitor campaign performance weekly, tracking CPL, ROAS, conversion rates and booking rates, and present findings to the CEO.
• Train and update the reception team monthly on current ads so they can convert inquiries with context and confidence.
• Work with the Graphic Designer on ad creatives and A/B test formats regularly.

Events & Activations

• Proactively identify and propose opportunities for the clinic to show up in right spaces and build community.
• Ideas and activations include branded clinic open days, VIP patient evenings with live demos, pop‑up presence at luxury hotels, private member clubs, and wellness retreats.
• Participation in aesthetic industry conferences, medical summits and wellness expos.
• Co‑host wellness brunches or masterclasses with aligned lifestyle brands, fitness studios, luxury spas, nutritionists.
• Brand tables or sponsorships at high‑net‑worth community events, charity galas, ladies lunches, corporate wellness days.
• Quarterly in‑clinic educational talks or Q&A sessions with doctors, promoted to a curated guest list.
• Digital activations: challenges, giveaways or live series in collaboration with influencers or partner brands.
• Present an events pipeline to the CEO each quarter with objectives, budgets and expected outcomes.
• Manage all event logistics: venue, invitations, collateral, set‑up and post‑event follow‑up campaigns.

Influencer Partnerships & Collaborations

• Identify, vet and manage relationships with influencers and content creators aligned with the clinic's brand values.
• Negotiate collaboration terms, deliverables and timelines, ensuring clear ROI expectations.
• Build an ongoing ambassador or affiliate programme that creates sustained organic reach.
• Identify non‑competing luxury and wellness brands for co‑marketing campaigns, package deals or cross‑promotions.

B2B Business Development – Partnerships

• Proactively identify and pursue business‑to‑business opportunities that drive new patient pipelines and brand visibility.
• Research and approach corporate clients, HR managers and employee benefits providers to offer corporate wellness programmes, group treatment packages and clinic memberships for their teams.
• Reach out to aligned luxury businesses: hotels, private member clubs, concierge services, high‑end gyms, bridal boutiques and spas to establish referral or preferred partner arrangements.
• Build relationships with referring professionals: GPs, dermatologists, cosmetic surgeons, physiotherapists and maintain a structured referral programme.
• Approach real estate developers, lifestyle management companies and relocation services serving high‑net‑worth residents.
• Pitch the clinic for inclusion in luxury lifestyle guides, concierge apps and curated city directories.
• Maintain a B2B pipeline tracker and present updates on outreach, conversion and partnership value to the CEO monthly.

HubSpot Lead Management

• Own and manage HubSpot CRM, including campaign builds, landing pages, email sequences, lead nurturing workflows and lead source tracking.
• Ensure the reception captures, assigns and follows up on all digital leads within agreed timeframes.

Reception Team Enablement – Messaging

• Develop and maintain a messaging framework for the reception front‑desk team that reflects the clinic's tone of voice across all patient touchpoints.
• Conduct regular briefings (minimum monthly) to update the team on current campaigns, active promotions and running ads so they can speak confidently to patients who come in via marketing.
• Keep updated simple reference documents, scripts and FAQs that empower the reception team to convert inquiries effectively.
• Flag and address communication gaps that may be impacting patient experience or conversion rates.

Reporting & Analytics

• Produce a monthly marketing report covering social growth, content performance, paid ads results, lead volume, booking conversion and key campaign outcomes.
• Present findings and strategic recommendations to the CEO in a clear visual format.

Experience & Background

5–10 years in a marketing role with at least 2 years in a managerial capacity.

• Proven experience managing or briefing creative teams (designers, videographers, or agencies).
• Background in healthcare, aesthetics, wellness, beauty or luxury lifestyle is a strong advantage.
• Track record of growing brand presence and driving measurable business results.
• Demonstrable B2B outreach or partnership development experience.

Skills & Tools

• Meta Ads Manager and Google Ads, strategic and operational competency.
• HubSpot campaign creation, lead workflows and reporting.
• Canva / Adobe Creative Suite, ability to review and direct creative work with precision.
• Content strategy and copywriting across social, email and campaign formats.
• Project management, comfortable holding a team accountable to deadlines and deliverables.
• Data analysis, able to read performance dashboards and turn numbers into action.

Mindset & Qualities

• Strategic thinker who also executes, brings ideas and gets them done.
• Strong aesthetic sensibility and instinct for luxury / wellness positioning.
• Commercially minded, understands that great marketing drives bookings and revenue.
• Proactive and self‑directed, doesn’t wait to be told what to do next.
• Excellent communicator across all levels.
• Resilient and adaptable in a fast‑paced, patient‑facing environment.
• Collaborative and emotionally intelligent.