Marketing & Communication Manager

AccorHotel; United Arab Emirates; On-site; AED 180,000 - 260,000; Full time

Job summary

AccorHotel in the United Arab Emirates is seeking a strategic Marketing and Public Relations professional to lead brand storytelling across guest touchpoints. You will develop and execute annual marketing and communications plans, align activities with budgets, monitor ROI and industry trends, and oversee multi-channel campaigns that reinforce the hotel’s guest experience.

You will manage brand identity, media relations, agency partnerships, and content creation, coordinating with design teams

Qualifications

• Bachelor's degree in Marketing, Communications, PR, Business Admin or related field.
• 3-5 years of hands-on Marketing and PR experience, preferably in hospitality or consumer-focused industry.
• Strong copywriting and editing skills with attention to detail.
• Experience managing agency relationships and coordinating multi-channel campaigns.
• Ability to work effectively in a fast-paced, team-oriented environment.
• Knowledge of brand communication tools and platforms.
• Experience in media relations, press release writing, event planning, content creation, and managing design and production of marketing collaterals.

Responsibilities

• Lead Execution amp Organizing of annual marketing and communications plans aligned with budgets and ROI targets.
• Maintain Brand Identity and brand messaging across guest touchpoints and campaigns.
• Drive Public Relations and media relations for hotel segments (F&B, Rooms, Spa, Leisure, MICE).
• Develop and execute multi-channel campaigns aligned with brand guidelines and events.
• Manage Agency and Partner relationships, timelines and budgets for campaigns and promotions.
• Track marketing expenses and present performance reports with ROI insights.
• Collaborate with Sales, F&B, Spa, Rooms, Loyalty and Events to align marketing initiatives with operations.
• Maintain organized archive of marketing materials and media assets; distribute calendars and performance reports.

Skills

Copywriting

Editing

Agency management

Multi-channel campaigns

Brand communication

Media relations

Event planning

Education

Bachelor's degree in Marketing, Communications, Public Relations, Business Administration, or a related field

Tools

Canva

Adobe Suite

Job description

Execution amp Organizing

• Organizing Execution of annual marketing and communications plans
• aligning activities with department budgets
• ROI targets and wider business objectives
• Monitor industry cultural and travel trends
• conduct competitive analysis
• Execute public relations activities for the hotel based on its marketing goals

Brand Identity amp Communications Messaging

• Ensure brand consistency across all guest touchpoints including signage
• collateral guest experiences events B2B corporate trade MICE and B2C leisure lifestyle channels
• Coordinate with design and production agencies for timely delivery of marketing materials
• hotel gifts and media giveaways
• Implement global regional brand campaigns using provided guidelines and assets
• Maintain and create visual assets like photography videography and graphics for marketing and PR as per brand guidelines

Public Relations amp Media Relations

• Execute PR and media activities per annual strategy
• covering F amp B Rooms SPA Leisure MICE
• Update media kit with fact sheets executive bios imagery and brand content
• Support press events visits and familiarization trips to boost hotel exposure
• Draft news releases articles and executive statements to enhance brand storytelling
• Maintain media databases mailing lists and clipping reports for monitoring and planning
• Respond promptly to media inquiries and assist with crisis communication protocols

Campaign Development amp Execution

• Implement multi-channel campaigns aligned with annual plans and brand guidelines
• Support brand activations sponsorship media partnerships events and experiences ensuring creative excellence and maximizing engagement and interest
• Track campaign performance and recommend optimizations based on data insights

Agency amp Partner Management

• Handle daily communication with creative and PR agencies on scope
• timelines and budgets
• Coordinate hotel participation in promotions tourism board campaigns events and collaborations

Financial amp Performance Management

• Track marketing expenses and manage the MarComm budget
• Prepare regular reports on campaign performance media coverage and ROI for leadership review

Operations

• Collaborate with Sales F amp B Spa Rooms Loyalty and Events to align marketing and communications initiatives with operational needs
• Support T amp C in managing the hotel s LinkedIn presence amplifying media coverage and executive thought leadership

Administration

• Maintain an organized archive of marketing materials media assets and key reports
• Distribute monthly calendars media schedules and campaign performance reports
• Daily media monitoring compile clipping files share summaries with leadership and PR teams

• Bachelor s degree in Marketing, Communications, Public Relations, Business Administration, or a related field.
• 3-5 years of hands-on Marketing and PR experience preferably in hospitality or a consumer focused industry.
• Strong copywriting and editing skills, with attention to detail.
• Experience managing agency relationships and coordinating multi channel campaigns.
• Ability to work effectively in a fast paced, team oriented environment.
• Knowledge in brand communication tools and platforms.
• Experience in media relations, press release writing, event planning, content creation, and managing design and production of marketing collaterals.
• Familiarity with basic design software (Canva, Adobe Suite) and internal communication platforms.
• Understanding of branding, public relations, storytelling, guest engagement, and cross-functional campaign coordination.
• Experience in managing marketing agencies and creative vendors is a plus.