Marketing Manager

AVI-SPL, Inc.; Dubai; On-site; AED 240,000 - 420,000; Full time

Benefits offered by this job

Medical benefits

Paid holidays and PTO

Job summary

AVI-SPL, Inc. is seeking a seasoned Field Marketing Manager to lead regional marketing initiatives across the Middle East. You will partner with regional sales leaders, global teams, partners, and agencies to develop and execute integrated programs that drive demand, pipeline growth, and revenue.

The role blends strategic planning with hands-on execution and data-driven optimization. The ideal candidate has 5+ years in B2B marketing, strong leadership, budget management, and deep knowledge of

Qualifications

• 5+ years of B2B marketing experience, preferably in technology, IT services, or related industry.
• Demonstrated experience developing and executing integrated marketing campaigns that drive demand generation and pipeline growth.
• Strong project management and organisational skills with ability to manage multiple priorities.
• Excellent communication and stakeholder management skills, with experience collaborating across regional and global teams.
• Experience managing marketing budgets and measuring campaign effectiveness through reporting and analysis.
• Strong understanding of digital marketing channels, content marketing, social media, and lead generation best practices.

Responsibilities

• Develop and execute regional marketing strategies and annual marketing plans aligned with global business objectives.
• Create and manage integrated marketing campaigns designed to support lead generation, pipeline growth, and revenue objectives.
• Plan, coordinate, and oversee regional events, trade shows, customer engagements, and marketing programs from concept through execution.
• Support the regional delivery of global campaigns and initiatives, ensuring relevance and effectiveness within local markets.
• Develop and manage marketing content and collateral, including presentations, case studies, brochures, proposals, email campaigns, and other materials.
• Coordinate with internal stakeholders and external agencies to create assets that align with AVI-SPL brand standards.
• Manage and execute regional social media activities while supporting distribution of global content.
• Provide ongoing oversight of regional presentation materials and marketing resources to ensure messaging consistency.
• Support strategic development and optimization of regional website content and digital experiences.
• Develop and maintain relationships with key industry partners, vendors, and service providers.
• Support regional public relations activities and media opportunities with global teams.
• Manage regional marketing budgets and activities with focus on ROI and operational efficiency.
• Track, measure, and report on campaign performance, event outcomes, social media activity, partnerships, and key metrics.
• Support delivery and management of regional partner marketing programs and initiatives.
• Maintain compliance with company policies, processes, and quality management standards.
• Perform additional tasks and projects as required.

Education

Bachelor's degree in Marketing, Communications, Business, or a related discipline

Job description

As a (Field) Marketing Manager, you will lead the development and execution of marketing programs across the Middle East, driving brand awareness, demand generation, partner engagement, and business growth. Working closely with regional sales leaders, global marketing teams, partners, and external agencies, you will develop and implement integrated marketing initiatives that align local market needs with global priorities.

This role requires a proactive marketer who can balance strategic planning with hands-on execution, leveraging data-driven insights to optimise performance and deliver measurable business outcomes.

Day-To-Day Responsibilities:

• Develop and execute regional marketing strategies and annual marketing plans aligned with global business objectives.
• Create and manage integrated marketing campaigns designed to support lead generation, pipeline growth, and revenue objectives.
• Plan, coordinate, and oversee regional events, trade shows, customer engagements, and marketing programs from concept through execution.
• Support the regional delivery of global campaigns and initiatives, ensuring relevance and effectiveness within local markets.
• Develop and manage marketing content and collateral, including presentations, case studies, brochures, proposals, email campaigns, and other customer-facing materials.
• Coordinate with internal stakeholders and external agencies to create compelling marketing assets that align with AVI-SPL brand standards.
• Manage and execute regional social media activities while supporting the distribution of global and regional content.
• Provide ongoing oversight of regional presentation materials and marketing resources to ensure messaging consistency and brand alignment.
• Support the strategic development and optimisation of regional website content and digital experiences.
• Develop and maintain relationships with key industry partners, vendors, and service providers to support marketing and business objectives.
• Support regional public relations activities and collaborate with global teams on media opportunities and communications initiatives.
• Manage regional marketing budgets and activities with a focus on maximising return on investment and operational effectiveness.
• Track, measure, and report on campaign performance, event outcomes, social media activity, partnerships, and key marketing metrics.
• Support the delivery and management of regional partner marketing programs and initiatives.
• Maintain compliance with company policies, processes, and quality management standards.
• Perform additional tasks, responsibilities, and projects as required to support the team and evolving business priorities.

WHAT WE’R LOOKING FOR

Must-Haves:

• Previous people management, supervisory, or team leadership experience is required.
• Bachelor's degree in Marketing, Communications, Business, or a related discipline.
• 5+ years of B2B marketing experience, preferably in technology, IT services, professional services, or a related industry.
• Demonstrated experience developing and executing integrated marketing campaigns that drive demand generation and pipeline growth.
• Experience managing events, customer engagement programs, webinars, and partner marketing initiatives.
• Strong project management and organisational skills with the ability to manage multiple priorities simultaneously.
• Excellent communication and stakeholder management skills, with experience collaborating across regional and global teams.
• Experience managing marketing budgets and measuring campaign effectiveness through reporting and analysis.
• Strong understanding of digital marketing channels, content marketing, social media, and lead generation best practices.

Nice-To-Haves:

• Experience marketing across Middle East markets, with an understanding of regional business practices, cultural nuances, and market dynamics.
• Experience working in a global, matrixed organisation supporting multiple stakeholders across regions.
• Knowledge of marketing automation, CRM, email marketing, and digital marketing platforms, including but not limited to Hubspot, Wordpress, Salesforce
• Experience managing agency relationships and external marketing vendors.
• Understanding of channel, alliance, or partner marketing programs.
• Familiarity with the audiovisual, collaboration technology, IT, or professional services industries.
• Experience supporting public relations and media engagement activities.
• Fluency in additional languages relevant to the region.

WHY YOU’LL LIKE WORKING HERE

• Opportunity to shape and deliver marketing programs across a dynamic and rapidly growing region.
• Exposure to global marketing initiatives and collaboration with international teams.
• Inclusive, collaborative, and people-focused company culture.
• Ongoing training, professional development, and career growth opportunities.
• Opportunity to work with leading technology partners and innovative collaboration solutions.
• Flexible and fast-paced environment where marketing directly contributes to business growth.
• Medical benefits, including dental
• Paid holidays and PTO
• Enjoyable and dynamic company culture