Marketing Manager

Positive Zero; Dubai; On-site; AED 300,000 - 460,000; Full time

Benefits offered by this job

Competitive compensation and benefits

Learning and development opportunities

Job summary

Positive Zero is seeking a Marketing Manager to lead digital and performance marketing across the GCC. This role focuses on growing brand awareness, generating qualified demand, and delivering measurable ROI while supporting brand, content, PR, and events.

You will manage paid media campaigns, oversee the funnel from awareness to nurture, and drive performance with KPI tracking, SEO/SEM, and marketing analytics. Join a fast-growing energy-transition company.

Qualifications

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Business, or a related field.
• 8–10 years’ experience in digital and performance marketing.
• Strong hands‑on experience with Google Ads, LinkedIn Campaign Manager, and Meta.
• Strong knowledge of SEO, SEM, email marketing, content marketing, and digital analytics.
• Experience with GA4, Google Tag Manager, and CRM/marketing automation platforms such as HubSpot or Salesforce.
• Strong analytical, communication, project management, and budget management skills.
• Professional certification in Digital Marketing, Performance Marketing, or AI in Marketing.

Responsibilities

• Plan, execute, and optimise paid media campaigns across Google Ads, LinkedIn, Meta, and other B2B channels
• Own the marketing funnel from awareness through lead generation, conversion, and nurture
• Manage budgets and optimise performance against key KPIs including CPL, CPA, ROAS, conversion, and pipeline
• Lead SEO, SEM, website optimisation, landing pages, and conversion-rate optimisation
• Own marketing analytics, tracking, attribution, and performance reporting across GA4, Google Tag Manager, and relevant platforms
• Manage CRM and marketing automation, including segmentation, lead scoring, and nurture campaigns
• Own organic social media strategy and digital content across relevant channels
• Create compelling presentations, pitch decks, proposals, and sales enablement materials
• Support brand, PR, thought leadership, media relations, and events across the GCC
• Manage external agencies, vendors, budgets, and marketing projects
• Leverage AI tools and technologies to improve marketing processes and performance

Skills

Digital marketing

Performance marketing

B2B marketing

Campaign management

Budgets management

Analytics

Communication

Project management

AI in marketing

Marketing automation

Education

Bachelor's degree in Marketing

Bachelor’s degree in Marketing, Digital Marketing, Communications, Business, or related field

Tools

Google Ads

LinkedIn Campaign Manager

Meta (Facebook) Ads

GA4

Google Tag Manager

HubSpot

Salesforce

Canva

Adobe

CapCut

Job description

Positive Zero is powering the region’s energy transition by helping businesses, communities, and cities take control of their energy future—without the upfront cost or complexity.

With over 200 MW of decentralised power in operation and $31M in client savings to date, we’re a leading energy transition partner across the GCC for the commercial, industrial, and public sectors.

Our decarbonisation-as-a-service model integrates solar, on-site utilities, energy efficiency, fleet electrification, and clean energy on demand—reducing costs, consumption, and carbon footprint.

We manage everything end-to-end, with a 200-strong team across Saudi Arabia, United Arab Emirates, Oman, and Bahrain delivering scalable, long-term solutions.

Job Title: Marketing Manager

Position Summary

We are looking for an experienced Marketing Manager to lead our digital and performance marketing efforts across the GCC. This digital-first role will focus on growing brand awareness, generating qualified demand, and delivering measurable ROI, while supporting brand, content, PR, and events.

Key Responsibilities

• Plan, execute, and optimise paid media campaigns across Google Ads, LinkedIn, Meta, and other B2B channels
• Own the marketing funnel from awareness through lead generation, conversion, and nurture
• Manage budgets and optimise performance against key KPIs including CPL, CPA, ROAS, conversion, and pipeline
• Lead SEO, SEM, website optimisation, landing pages, and conversion-rate optimisation
• Own marketing analytics, tracking, attribution, and performance reporting across GA4, Google Tag Manager, and relevant platforms
• Manage CRM and marketing automation, including segmentation, lead scoring, and nurture campaigns
• Own organic social media strategy and digital content across relevant channels
• Create compelling presentations, pitch decks, proposals, and sales enablement materials
• Support brand, PR, thought leadership, media relations, and events across the GCC
• Manage external agencies, vendors, budgets, and marketing projects
• Leverage AI tools and technologies to improve marketing processes and performance

Requirements

• Bachelor’s degree in Marketing, Digital Marketing, Communications, Business, or a related field
• 8–10 years’ experience in digital and performance marketing
• Strong hands‑on experience with Google Ads, LinkedIn Campaign Manager, and Meta
• Strong knowledge of SEO, SEM, email marketing, content marketing, and digital analytics
• Experience with GA4, Google Tag Manager, and CRM/marketing automation platforms such as HubSpot or Salesforce
• Strong analytical, communication, project management, and budget management skills
• Professional certification in Digital Marketing, Performance Marketing, or AI in Marketing

Preferred

• B2B marketing experience, ideally within Energy, Sustainability, Power, Technology, Industrials, or Automotive
• Experience working in an marketing, communications or advertising agency
• Experience translating complex technical propositions into clear and engaging content
• Experience in a managerial or senior individual-contributor role
• Familiarity with Canva, Adobe, CapCut, and AI-powered marketing tools

Reports To:

Head of Marketing

Why Join Positive Zero?

By joining Positive Zero, you will benefit from:

• A purpose-driven company at the forefront of the region’s energy transition
• The opportunity to shape and grow a high-impact regional brand
• A collaborative and fast-growing environment
• Exposure to exciting projects across the GCC
• Learning and development opportunities
• Competitive compensation and benefits

Only relevant candidates will be contacted at this time.