Marketing Manager

Confidential; United Arab Emirates; On-site; AED 279,000 - 446,000; Full time

Job summary

Confidential is seeking a commercially minded Marketing Manager to own the full 360° marketing strategy across online and offline channels for both B2B and B2C audiences in the UAE.

This role is for a business builder who links every marketing decision to revenue, market share and brand growth, and who can drive the business to its next growth stage. You will lead integrated campaigns, manage budgets and coach a high-performing team, with English fluency required and Arabic a plus.

Qualifications

• Bachelor's degree in Marketing, Business Administration or a related field; MBA is a plus.

Responsibilities

• Build and own the annual marketing strategy and plan.
• Identify new markets, segments and revenue opportunities.
• Partner with leadership on pricing, positioning, product launches and expansion decisions.
• Translate business goals into measurable marketing KPIs and report on ROI.
• Lead integrated campaigns across digital, social media, search, email, content, PR, events, outdoor and print.
• Drive performance marketing (paid search, paid social, programmatic) to generate qualified leads and sales.
• Oversee website, SEO and marketing automation to improve conversion.
• Plan and deliver offline activations: exhibitions, trade shows, sponsorships, in-store and on-ground events.
• Develop account-based and lead-generation programs for B2B, and sales enablement materials.
• Grow brand awareness, customer acquisition and retention for B2C.
• Manage the brand voice and customer experience across all touchpoints.

Skills

Business acumen

Strategic thinking

Data analytics

Digital marketing

Leadership

Communication

Stakeholder management

Education

Bachelor's in Marketing / Business Admin

MBA (advantage)

Tools

Google Analytics

Meta Business Suite

CRM tools

Job description

Role Purpose:

We are looking for a commercially minded Marketing Manager to own our full 360° marketing strategy across online and offline channels, for both B2B and B2C audiences. This role is for a business builder: someone who links every marketing decision to revenue, market share and brand growth, and who can take the business to its next stage of growth.

Key Responsibilities:

Strategy & Business Growth:

• Build and own the annual marketing strategy and plan, aligned with business targets and growth priorities.
• Identify new markets, segments and revenue opportunities, and turn them into clear go-to-market plans.
• Partner with leadership on pricing, positioning, product launches and expansion decisions.
• Translate business goals into measurable marketing KPIs and report on ROI.

360° Marketing (Online & Offline):

• Lead integrated campaigns across digital, social media, search, email, content, PR, events, outdoor and print.
• Drive performance marketing (paid search, paid social, programmatic) to generate qualified leads and sales.
• Oversee website, SEO and marketing automation to improve conversion across the customer journey.
• Plan and deliver offline activations: exhibitions, trade shows, sponsorships, in-store and on-ground events.

B2B Marketing:

• Develop account-based and lead-generation programs that support the sales pipeline.
• Create sales enablement materials: company profiles, proposals, case studies and presentations.
• Work closely with the sales team on lead quality, conversion and key account growth.

B2C Marketing:

• Grow brand awareness, customer acquisition and retention through targeted consumer campaigns.
• Use customer insights and data to build segments, offers and loyalty initiatives.
• Manage the brand voice and customer experience across all touchpoints.

Brand, Budget & Team:

• Protect and strengthen the brand identity across all channels and markets.
• Own the marketing budget and allocate spend to the channels with the best return.
• Lead, coach and grow the marketing team, and manage agencies and suppliers.
• Track market trends and competitor activity, and turn insights into action.

Key Performance Indicators:

• Revenue and pipeline generated or influenced by marketing
• Lead volume, lead quality and cost per lead / acquisition
• Marketing ROI and budget efficiency
• Brand awareness and share of voice
• Customer acquisition, retention and lifetime value
• Digital performance: traffic, engagement and conversion rates

Requirements:

Experience & Education:

• Bachelor's degree in Marketing, Business Administration or a related field; MBA is a plus.
• 8–10+ years of marketing experience, including at least 3–4 years in a management role.
• Proven track record of delivering 360° campaigns across both online and offline channels.
• Hands-on experience in both B2B and B2C marketing.
• Demonstrated results in growing revenue, market share or entering new markets.

Skills & Competencies:

• Strong business acumen: understands P&L, commercial drivers and how marketing creates value.
• Strategic thinker who can also execute and get into the detail.
• Data-driven: confident with analytics, dashboards and performance reporting (e.g. Google Analytics, Meta Business Suite, CRM tools).
• Digital expertise: performance marketing, SEO/SEM, social media, content and marketing automation.
• Leadership: builds high-performing teams and manages agencies effectively.
• Excellent communicator in English; Arabic is an advantage.
• Strong stakeholder management with senior leadership and sales teams.

What Success Looks Like in the First Year:

• A clear, approved marketing strategy with KPIs linked to business targets.
• Measurable growth in qualified leads and marketing-driven revenue.
• A stronger, more consistent brand across all channels.
• An efficient marketing budget with clear ROI reporting.
• A capable, motivated marketing team and a reliable agency network.