Marketing Manager

Real Estate Masters Dubai; Dubai; On-site; AED 180,000 - 300,000; Full time

Benefits offered by this job

Competitive salary based on experience

Performance-based incentives

Company-sponsored employment visa

Medical insurance

Tools and resources to perform the job

Annual leave and public holidays per 


Job summary

Autoland in Dubai is seeking a seasoned Marketing Manager to strategise and drive vehicle sales through integrated campaigns and lead generation across Meta and Google platforms.

You will lead a sales team, manage budgets and optimise ROAS while ensuring accurate vehicle presentation and strong CRM discipline. The role demands UAE market knowledge and a track record of delivering qualified inquiries and closures.

Qualifications

• Proven experience in automotive marketing and lead generation.
• Track record of managing a sales team and achieving targets.
• Hands-on knowledge of Meta Ads, Google Ads and campaign analytics.

Responsibilities

• Develop and execute marketing and sales strategies to increase vehicle sales.
• Create, launch and optimise lead generation campaigns across Meta/Google and automotive platforms.
• Manage budgets, monitor cost per lead, conversion rates and ROAS.
• Oversee listings, website content, social media and promotions for pricing and presentation.
• Coordinate photos, videos and content to generate enquiries and showcase inventory.
• Lead, coach and manage the sales team with clear targets.
• Respond to enquiries, qualify buyers, arrange showroom visits and test drives.
• Record all leads and interactions in the CRM and monitor pipeline.
• Collaborate with inventory to promote priority vehicles and slow-moving stock.
• Support negotiations and closing while protecting margins.
• Build referrals and nurture customer relationships for repeat business.
• Provide management with reports on campaigns, forecasts, revenue and improvements.

Skills

Automotive marketing

Lead generation

Sales team management

Meta Ads

Google Ads

CRM systems

Campaign analytics

Budget management

UAE market knowledge

Leadership

Tools

CRM systems

Job description

• Develop and execute marketing and sales strategies to increase vehicle sales and strengthen Autoland’s market presence.
• Create, launch, and optimise lead generation campaigns across Google Ads, Instagram, Facebook, TikTok, and relevant automotive platforms.
• Manage advertising budgets and monitor lead quality, cost per lead, conversion rates, and return on advertising spend.
• Oversee vehicle listings, website content, social media, and promotional campaigns, ensuring accurate pricing and attractive vehicle presentation.
• Coordinate photography, videos, and advertising content that generate enquiries and showcase available inventory.
• Lead, coach, and manage the sales team, setting clear targets and monitoring individual and team performance.
• Establish effective processes for responding to enquiries, qualifying buyers, arranging showroom visits and test drives, and following up until closure.
• Ensure all leads, customer interactions, and sales opportunities are recorded and updated in the CRM.
• Work closely with the inventory team to promote priority vehicles and develop campaigns for slow-moving stock.
• Support the team with negotiations, customer concerns, and closing deals while maintaining agreed profit margins.
• Build referral partnerships and encourage repeat business through strong customer relationships.
• Provide management with regular reports on campaign results, sales forecasts, revenue, and improvement plans.

Requirements

• Proven experience in automotive marketing, lead generation, and sales team management.
• A strong track record of generating qualified vehicle enquiries and converting them into sales.
• Hands‑on knowledge of Meta Ads, Google Ads, CRM systems, and campaign analytics.
• Understanding of the UAE automotive market and online vehicle sales platforms.
• Strong leadership, communication, negotiation, and closing skills.
• Ability to manage budgets, analyse results, and take accountability for sales targets.
• UAE driving licence preferred.

Key Performance Indicators

• Qualified leads generated and cost per qualified lead.
• Lead response time and enquiry-to-appointment conversion.
• Showroom visits, test drives, and vehicle sales.
• Individual and team sales target achievement.
• Advertising return, sales revenue, and gross profit.

What we offer

• Competitive salary based on experience and qualifications.
• Performance‑based incentives linked to agreed sales and marketing targets.
• Company‑sponsored employment visa.
• Medical insurance.
• Tools and resources required to perform the role.
• Annual leave and public holidays in accordance with UAE labour law.
• Opportunities for professional growth and career development.