Marketing Manager

Qualys; Abu Dhabi; Hybrid; AED 300,000 - 460,000; Full time

Job summary

Qualys is seeking a Field Marketing Manager for the MEA region. You will design and execute integrated marketing plans to generate pipeline and revenue, closely collaborating with regional sales, product marketing, and campaigns teams.

You will drive ABM initiatives, manage campaigns and events, and partner with channel programs to expand new business and current accounts in the Middle East and Africa. Strong communication and project-management skills are essential.

Qualifications

• Minimum 6-8 years of experience in marketing or communications in B2B software/cybersecurity sector.
• Experience with channel partners is highly preferred.
• Strong knowledge of ABM, marketing automation, CRM and dashboards.
• Excellent communication, collaboration and project-management skills.

Responsibilities

• Collaborate with regional sales leaders to develop market plans and campaigns tailored to MEA markets.
• Create and execute targeted programs including ABM, events, tradeshows, and partner conferences.
• Drive ABM initiatives: strategy priorities, rollout, and insights.
• Coordinate with sales to amplify campaigns and ensure pipeline impact.
• Develop assets, landing pages, forms, target lists, and post-event follow-up for ROI.
• Ensure campaigns are documented and budgets/contracts managed in Salesforce.

Skills

Field marketing

ABM

Campaign management

Sales enablement

Marketing automation

CRM

Education

Bachelor's degree in marketing or communications

Tools

Salesforce

Microsoft Office

Marketing Automation Tools

Job description

Come work at a place where innovation and teamwork come together to support the most exciting missions in the world!

Field Marketing Manager, MEA

Location: Dubai, UAE

Qualys is looking for an exceptional Field Marketing Manager to join our fast-growing MEA Field Marketing Team. The ideal candidate will be a great collaborator, communicator, and has a proven track record for successfully managing field programs from beginning to end. They will plan and execute regional marketing activities that build pipeline and drive revenue.

Working closely with the regional sales teams, product marketing and campaigns team the candidate will be responsible for designing and executing an integrated marketing plan to generate pipeline, with a high focus on new business, and expanding current accounts for Middle East and Africa. The ability to establish strong relationships with sales organizations will be a vital key to success. This is a wonderful opportunity to join a great team and contribute to Qualys growth!

What will you be doing

• Collaborate with Regional Sales Leaders to develop marketing plans and campaigns tailored to the immediate needs of their markets and accounts. Leverage experience to find new and innovative ways to connect with customers and prospects while implementing proven tactics to drive new business and upsell pipeline.
• Create and execute targeted marketing programs that will positively impact revenues and provide ROI. Programs will include integrated field thought leadership initiatives, executive programs, tradeshows, industry associations, roundtables, partner conferences, and virtual events.
• Drive strategic Account Based Marketing (ABM) initiatives. Determine ABM strategy priorities for the regional sales teams. Develop campaigns, manage rollout, review, and interpret insights for impact.
• Proactively engage with sales teams to coordinate, communicate, and amplify marketing campaigns and field programs. Attend sales leadership meetings and help drive engagement.
• Build program assets, landing pages, registration forms, target lists, pre- and post-event communications for successful program execution. Ensure event follow-up communication, list upload, and leads are tagged properly to the campaigns for ROI tracking.
• Monitor to ensure campaigns and events are posted in the external event calendar and all necessary back-up documentation, event descriptions, purchase orders, and event costs are updated in Salesforce. Work with legal and procurement on contracts and purchase orders needed for regional activities.

Requirements

• Minimum 6-8 years of experience with a bachelor's degree in marketing or communications.
• Experience in B2B software and cybersecurity marketing and working with channel partners are highly preferred.
• Good understanding of Microsoft Office, Salesforce, Account-Based Marketing (ABM) and marketing automation tools.
• A team player with a willingness to learn and take ownership of tasks.
• Strong attention to detail and great communication skills.
• Experience with digital marketing is a plus.
• Ability to manage multiple projects/campaigns concurrently.
• Comfortable communicating in a range of environments from C-Level to practitioners.
• Experience in marketing reporting, dashboards, and KPIs. Ability to organize and present data in a clear and concise manner. Comfortable presenting conclusions and recommendations to stakeholders at various levels within the organization.
• Experience in attending sales calls and QBRs for the territories supported.
• Have a can do positive approach while possessing a desire and ability to work in a fast paced, goal oriented high growth sales environment
• Willingness to travel
• Proficiency in Arabic and English is a must. Proficiency in French is an added advantage.