Marketing Lead B2C

Technogym; Dubai; On-site; AED 180,000 - 280,000; Full time

Job summary

Technogym in Dubai is seeking an enthusiastic Marketing Leader to oversee Home Consumer (B2C) marketing for the UAE. You will shape the brand strategy, manage digital campaigns, and drive ecommerce growth across online and offline channels.

You bring 3-5 years in B2C luxury marketing, a marketing degree, CRM expertise (Salesforce), and strong project management. You will collaborate with influencers and partners, optimize the customer journey, and measure ROI with data analytics.

Qualifications

• 3-5 years’ experience in B2C marketing or luxury industries.
• Bachelor’s or master’s degree, preferably in Marketing or Event Management.
• Marketing and market analysis skills with CRM knowledge.
• Strong knowledge of CRM systems (Salesforce).
• Project management and problem-solving skills.

Responsibilities

• Develop and locally execute global brand strategy for Home Consumer in UAE.
• Define customer segmentation and positioning strategy.
• Manage performance marketing campaigns (Google Ads, Meta, programmatic).
• Oversee SEO/SEM, paid media, content marketing, traffic and conversion.
• Optimize e-commerce funnel, UI/UX, and email CRM automation.
• Develop brand messaging and storytelling across touchpoints.
• Coordinate omnichannel marketing and retail support.
• Implement loyalty programs and lifecycle marketing.
• Collaborate with ambassadors, influencers and partners.
• Track KPIs, ROI, CAC, CLV, ROAS with data analytics.

Skills

B2C Marketing

CRM & Data-driven marketing

Brand strategy

Project management

Negotiation

Education

Bachelor’s or Master’s Degree in Marketing or Event Management

Tools

Google Analytics

Power BI

CRM dashboards

Job description

Job Description:

Our Company

Technogym inspires 70million daily users to train using our innovative & engaging solutions for fitness, sport and health. By promoting the Healthness lifestyle of exercise, a balanced diet, and a positive mental approach, AI Tracking & Longevity, Technogym has rapidly grown into a success story of over 2,800 employees at 16 branches, expanding to more than 150 countries. It has been selected as Official Supplier to 10 editions of the Olympic Games - from Sydney 2000 to Milano Cortina 2026.

Suppose you are a team player with strong relationship skills and an international approach, eager to invest your energy in building dreams. In that case, you have the right spirit to join Technogym because you have the IMBESTIO! You will naturally fit our culture if you work out and live a healthy lifestyle, are proactive, determined, and are digitally savvy. Move with us for a better world!

Your Role

We are looking for an enthusiastic and results-driven Marketing Leader who will oversee contributing to the building, planning and executing Home Consumer (B2C) Marketing strategies for the UAE market.

Your Impact

STRATEGIC PLANNING & MARKET ANALYSIS

Develop and locally execute the global brand strategy for the Home Consumer marketing segment, aligned with business objectives.

Define the customer segmentation and positioning strategy.

DIGITAL MARKETING & E-COMMERCE GROWTH

Manage performance marketing campaigns (Google Ads, Meta, programmatic ads).

Oversee SEO/SEM, paid media, and content marketing to drive traffic and conversion.

Optimize e-commerce sales funnel, customer journey, and UI/UX experience.

Leverage email marketing & CRM automation for customer retention.

ASPIRATIONAL BRAND & CONTENT STRATEGY

Develop compelling brand messaging and storytelling across all touchpoints.

Oversee the creation of content marketing (blogs, videos, influencer partnerships).

Align campaigns with the brand’s tone of voice and visual identity.

OMNICHANNEL MARKETING & RETAIL SUPPORT

Ensure consistent brand experience across online and offline channels.

Support retail marketing through boutiques activations, promotions, and POS materials.

Develop local marketing initiatives for boutiques and pop-ups.

CUSTOMER ENGAGEMENT & RETENTION

Implement loyalty programs and referral strategies.

Leverage CRM data for personalized campaigns and lifecycle marketing.

Monitor and improve customer satisfaction & brand advocacy.

PARTNERSHIPS & INFLUENCERS MARKETING

Collaborate with ambassadors, influencers, and brand partners.

Develop co-marketing partnerships with relevant brands and communities.

BUDGET & ANALYTIC PERFORMANCE TRACKING

Manage the marketing budget efficiently to maximize ROI. Monitoring campaign performance and making data-driven decisions. Track KPIs and metrics (CAC, CLV, ROAS, conversion rates).

Use data analytics tools (Google Analytics, Power BI, CRM dashboards) for insights.

About You

You Ideally, you are passionate about working out, enthusiastic and proactive, while also down-to-earth and ethical, curious about market trends and interested in design, luxury and fashion.

What you should bring:

3-5 years’ experience in B2C Marketing or time spent in the field of luxury industries

Bachelor’s or master’s Degree, preferably in Marketing or Event Management

Marketing and market analysis skills

Strong Knowledge of CRM (preferably Salesforce)

Project Management and problem-solving skills

Knowledge of sell out tools & merchandising

Ability to create and cultivate a network

Presentation & Communications Skills

Negotiation skills

Technogym is an Equal Opportunities Employer

We are an equal opportunity employer and value diversity at our company. We welcome applications from all members of society irrespective of age, sex, sexual orientation, race, religion or belief.

Discover your potential with a career at Technogym, where work means loving what you do, taking on challenges, learning from others, sharing a vision and making it come true