Marketing Lead, AI-Powered Growth (MENA)

Wafeq وافِق; Dubai; On-site; AED 360,000 - 700,000; Full time

Job summary

Wafeq وافِق is seeking a senior marketing leader to own brand, content, and social across Saudi Arabia and the UAE. You will set demand generation strategy and drive the pipeline while building AI tools that empower a small team to punch above its weight.

You’ll craft localization between Arabic and English, develop listening summaries for stakeholders, and lead lead research that fuels Sales. A strong background in AI-driven marketing and B2B SaaS is essential.

Qualifications

• Must have demand generation experience.
• Brand positioning, voice and identity experience.
• Proven social accounts growth across multiple platforms.
• Built automations with workflow tools (n8n, Zapier, Make).
• Bilingual in Arabic and English with strong written work.

Responsibilities

• Own brand, content and social across Saudi Arabia and the UAE.
• Set demand generation strategy and own the pipeline.
• Build AI tools and automations to scale a small team.
• Localize messaging between Arabic and English while preserving voice.
• Lead research, lead scoring, and listening summaries for Sales.

Skills

Demand generation

Brand development

Social media management

AI automation

Bilingual English/Arabic

Creative storytelling

Revenue-focused

Tools

n8n

Zapier

Make

APIs

Prompt design

Job description

Wafeq وافِق is seeking a senior marketing leader to own brand, content, and social across Saudi Arabia and the UAE. You will set demand generation strategy and drive the pipeline while building AI tools that empower a small team to punch above its weight.

You’ll craft localization between Arabic and English, develop listening summaries for stakeholders, and lead lead research that fuels Sales. A strong background in AI-driven marketing and B2B SaaS is essential.