Regional Marketing Leader — Middle East | B2B AI SaaS

Wonderful; Dubai; On-site; AED 400,000 - 650,000; Full time

Job summary

Wonderful is seeking an experienced Regional Marketing Manager to build and scale the brand, ecosystem, and market presence across the region, bridging strategy and execution. You will partner with the Regional GM to align marketing with regional priorities and support the customer lifecycle from awareness to retention.

As the in-region marketing lead, you will plan integrated programs, drive demand generation and pipeline growth, and lead field marketing initiatives, ABM programs, and partner

Qualifications

• 8+ years’ experience in B2B enterprise marketing with a strong background in field marketing and integrated demand generation.
• Proven experience partnering with senior business leaders and commercial teams to drive measurable outcomes.
• Hands‑on experience across field marketing, events, ABM, partner marketing, integrated campaigns, PR and content/communications.
• Strong understanding of enterprise GTM strategies and the full customer lifecycle.
• Experience translating product messaging into regional campaigns and assets.
• Experience in enterprise AI, SaaS, cloud, cybersecurity or enterprise software is desirable.
• Strong analytical skills to measure performance and optimize programs using data.
• Excellent stakeholder management and communication skills; able to influence across teams.
• Comfortable in a fast-paced, high-growth environment with multiple priorities.
• Fluent in written and spoken English.

Responsibilities

• Serve as the strategic marketing partner to the Regional GM, executing regional marketing plans linked to objectives and revenue targets.
• Own and execute the regional marketing strategy across the customer lifecycle, including awareness, demand generation, pipeline, and retention.
• Plan and deliver integrated programs that drive brand awareness, demand generation, and customer engagement.
• Lead regional field marketing initiatives, including events, ecosystem and partner marketing, PR, and communications.
• Collaborate with leadership, GTM, and Central Marketing to support revenue growth.
• Localise global messaging and product positioning for regional audiences.
• Develop and execute ABM programs targeting priority enterprise accounts.
• Build relationships with customers, partners, analysts, media and industry influencers.
• Manage regional marketing budgets, agencies, and external vendors.
• Measure and report marketing performance; use insights to optimize campaigns and ROI.
• Provide market intelligence and competitive feedback to shape regional and central strategy.

Skills

B2B marketing

Field marketing

Demand generation

Executive collaboration

ABM

Integrated campaigns

Go-to-market

Campaign measurement

Stakeholder management

English proficient

Job description

Wonderful is seeking an experienced Regional Marketing Manager to build and scale the brand, ecosystem, and market presence across the region, bridging strategy and execution. You will partner with the Regional GM to align marketing with regional priorities and support the customer lifecycle from awareness to retention.

As the in-region marketing lead, you will plan integrated programs, drive demand generation and pipeline growth, and lead field marketing initiatives, ABM programs, and partner