B2B AI Marketing Lead: Strategy, Content & Demand Gen

Salt; Dubai; On-site; AED 350,000 - 520,000; Full time

Job summary

Salt seeks a Marketing Lead to own brand, product marketing, demand gen, content and partnerships. Collaborate with founders, sales and product to translate complex AI tech into a clear commercial story and generate qualified opportunities.

This hands-on role requires setting priorities, writing copy, launching campaigns and measuring results while managing budget and agency partners. Ideal in the Middle East with enterprise buying experience.

Qualifications

• Experience owning marketing for a B2B technology company.
• Track record of turning marketing activity into qualified sales opportunities.
• Strong product marketing skills and ability to explain technical products in business terms.
• Excellent English writing and editorial judgment.
• Experience with content, campaigns, CRM tools and marketing analytics.
• Ability to prioritize, manage budgets and deliver with a small team.
• Comfort working with founders, technical experts and enterprise sales.
• Experience in the Middle East region and partner marketing is a plus.

Responsibilities

• Own the marketing strategy, calendar and budget.
• Develop positioning and messaging for the company's products.
• Lead website, brand and sales materials.
• Build targeted campaigns with content, outreach, events and partners.
• Turn deployments into case studies, demos and materials.
• Manage visibility through LinkedIn, media relations and awards.
• Collaborate with events and enablement teams on conferences and webinars.
• Establish lead handoffs with sales and track pipeline and CAC.
• Manage external writers, designers and agencies.

Skills

Marketing leadership

B2B marketing

Content marketing

Demand generation

Campaign management

Product marketing

CRM tools

Marketing analytics

Budget management

English writing

Tools

CRM software

Analytics platforms

Job description

Salt seeks a Marketing Lead to own brand, product marketing, demand gen, content and partnerships. Collaborate with founders, sales and product to translate complex AI tech into a clear commercial story and generate qualified opportunities.

This hands-on role requires setting priorities, writing copy, launching campaigns and measuring results while managing budget and agency partners. Ideal in the Middle East with enterprise buying experience.