Marketing Executive

Bateel International; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

Bateel International is seeking a Marketing Executive to support campaigns across its boutiques, cafés and corporate business in Dubai. You will manage multiple projects, coordinate content, assets and communications, and ensure brand guidelines are followed to maximize impact.

Key focus areas include digital content, CRM, PR and influencer partnerships, plus performance reporting and budget tracking. Strong English, stakeholder coordination and proactive execution are essential.

Qualifications

• 3+ years of marketing experience, preferably in Luxury Retail or F&B
• Strong knowledge of social media and digital marketing activities
• Ability to draft creative briefs and add value with new ideas
• Excellent organizational skills and ability to re-prioritize workloads
• Proactive, can-do approach with initiative to drive campaigns
• Confidence to obtain timely information from senior stakeholders
• Excellent verbal and written English; Arabic a plus

Responsibilities

• Marketing & NPD: brief and manage production of campaign collateral across channels and maintain brand guideline compliance
• Digital, Content & Customer Experience: develop content for campaigns and manage social media calendar
• PR, Influencers & Partnerships: coordinate with PR agency, identify media opportunities and manage influencer campaigns
• Marketing Performance & Reporting: prepare monthly reports and analyze KPIs to drive improvements
• Administration: manage online asset library, track expenses and maintain project trackers

Skills

Social media management

Digital marketing

Creative briefs

Project management

Stakeholder communication

English proficiency

Education

Bachelor’s degree in Marketing/Communications/Business

Job description

Reporting to: Senior Manager - Corporate Marketing

Job Purpose:

As part of the Marketing team, the Marketing Executive will support the delivery of high-quality marketing initiatives across Bateel’s Boutiques, Cafés and Corporate Business.

They will independently and collaboratively manage multiple projects against agreed objectives, bringing a creative, customer-focused and commercially minded perspective to ensure Bateel’s brand is well presented and marketing initiatives deliver maximum impact.

Key Accountabilities:

Marketing & NPD

• Brief and manage the production of generic and seasonal campaign marketing collateral, including brochures and catalogues, POS, in-store materials, digital and social assets, menus and other customer-facing communications, ensuring brand guideline compliance and timely delivery.
• Work closely with relevant business verticals to understand business priorities and operational requirements, and ensure marketing activity is practical, relevant and effectively executed in different channels
• Manage photo and video assets from concept ideation through to brief development, photoshoot coordination and archiving of new and existing assets.
• Act as custodian of the project workflow for new product and packaging development, assigning owners, deadlines and priorities and tracking progress to ensure a timely and effective launch.
• Conduct performance analysis, market and competitor benchmarking and identify opportunities, including NPD, to strengthen the Bateel brands and support business growth.
• Support post-campaign analysis and identify learnings and recommendations to improve the effectiveness of future initiatives.
• Liaise with all franchisees to distribute marketing collateral and ensure full compliance with brand standards and agreed campaign execution.

Digital, Content & Customer Experience

• Develop and coordinate digital and physical content and assets required to support campaigns, product launches, seasonal activity and ongoing brand communication.
• Support the creation, adaptation and rollout of marketing content across online and offline customer touchpoints, ensuring consistency of message, visual identity and customer experience.
• Prepare and manage the social media content calendar, adhering to set content principles and schedules and responding to relevant market trends and competitor activity.
• Support CRM communications and other direct customer marketing activity, ensuring content is relevant, timely and aligned with wider campaign priorities.
• Measure and analyse relevant digital and social performance metrics to support data-driven decision-making and identify opportunities to improve performance.

PR, Influencers & Partnerships

• Manage the day-to-day coordination with the PR agency, providing briefs, imagery and relevant information to support the agreed PR strategy and reviewing proposed releases before final sign-off.
• Support the PR agency in identifying relevant media and editorial opportunities and ensure Bateel assets and information are provided in a timely manner.
• Liaise with mall marketing and PR contacts to maximise relevant coverage and customer engagement opportunities.
• Manage influencer marketing initiatives and collaborations across all active markets, ensuring activity supports relevant campaign and brand objectives.
• Monitor and evaluate influencer activity against agreed KPIs and identify opportunities to improve effectiveness.
• Manage the timely handling of media and influencer gifting processes, including sourcing, costing, handling and delivery.
• Evaluate brand partnership opportunities and barter collaborations, considering brand fit, audience relevance and potential value to Bateel, including execution of agreed deliverables.

Marketing Performance & Reporting

• Prepare and maintain accurate and timely monthly marketing reports, consolidating relevant campaign, digital, social, PR and other channel performance.
• Analyse marketing performance against agreed KPIs and highlight key results, insights, opportunities and areas for improvement.
• Support regular reporting on campaign and initiative performance, including relevant sales commercial measures where available.
• Monitor campaign and initiative performance and support the identification of opportunities to improve effectiveness and commercial impact.
• Maintain an understanding of marketing spend and support the tracking of activity against agreed budgets.
• Support post-campaign reporting and evaluation, ensuring key learnings are captured and shared with relevant stakeholders.
• Use performance, customer, market and competitor insights to make recommendations that improve the effectiveness and commercial impact of future marketing initiatives.

Administration

• Manage Bateel’s online asset library for all brands, ensuring all images and assets are up to date, organised and ready to be shared with relevant parties.
• Safeguard Bateel brand standards online and offline in all markets, including our Franchise network.
• Track expenses and manage the LPO and invoicing process, from initial request to final reporting, ensuring accurate monthly budget reporting.
• Maintain accurate project trackers, timelines and status updates to ensure marketing initiatives are delivered on time.
• Ensure accurate and timely delivery of various monthly reports and other required marketing documentation.

Experience requirement:

• Minimum 3 years’ experience in Marketing, preferably in Luxury Retail or F&B sector
• Good knowledge of social media and digital marketing activities
• Ability to drafts creative briefs and add value with new ideas.
• Strong organizational skills with ability to continually re-prioritize workloads and work to deadlines.
• Proactive and 'can do' approach with ability to drive campaigns using guidance and your own initiative.
• Demonstrates confidence and persistence in obtaining timely information from senior stakeholders to meet deadlines.
• Excellent proficiency in both verbal and written English, Arabic a plus.

Qualification and Licenses requirement:

• Bachelor’s degree in Marketing or Communications or Business and Administration is desirable; Postgraduate degree is a plus.

*Due to the volume of applications we are receiving ONLY SHORTLISTED CANDIDATES FOR INTERVIEW will be contacted.