Marketing & PR Executive

Furless Permanent; Dubai; On-site; AED 120,000 - 180,000; Full time

Job summary

A growing marketing firm in Dubai is seeking a high-performing Marketing & PR Executive to enhance brand awareness and optimize client journeys. The ideal candidate will have over 3 years of experience in the GCC, especially within the beauty or wellness sectors. Responsibilities include managing social media, creating content, and supporting PR initiatives. Fluency in both Arabic and English is essential, alongside skills in Canva and a solid understanding of SEO. A proactive and detail-oriented approach is crucial for success in this fast-paced environment.

Qualifications

• 3+ years’ GCC experience in marketing, PR, or social media.
• Proven record in delivering KPIs for leads and engagement.
• Strong grasp of social media trends and content creation.

Responsibilities

• Assist in managing social media channels and content creation.
• Support influencer and partnership relationship management.
• Assist with PR initiatives and event preparations.
• Input and update leads in the CRM and assist with newsletters.
• Monitor campaign calendars and ensure brand standards compliance.

Skills

Fluency in Arabic

Fluency in English

Social media management

Graphic design in Canva

Creative content creation

SEO knowledge

Email marketing

Multitasking

Education

Degree in Marketing/Communications or equivalent

Tools

Canva

Hootsuite

HubSpot

Later

Job description

The Furless Group is seeking ahigh-performing, detail-oriented Marketing & PR Executive to support the growth of our brands: Furless Permanent, Furless Beauty Institute, and The Trading Corner.
This is a hands-on, execution-focused role for a marketing professional who is both creative and analytical, capable of translating campaigns, content, and partnerships into measurable business results.
The Marketing & PR Executive plays a key role in campaign execution, organic lead generation, client journey optimization, and cross-functional coordination with Operations, Contact Center, and Sales teams to improve lead quality and conversion. This role requires someone who is organised, proactive, tech-savvy, and comfortable working in a fast-paced, performance-driven environment. Fluency in Arabic and English is required due to our operations across the UAE and GCC.

Marketing & PR Executive – Key Responsibilities

1. Social Media & Content Creation

• Assist in managing social media channels for multiple brands, including scheduling posts and keeping stories active.
• Create graphics and branded marketing assets to support content production in Canva, including photos and video editing.
• Work with translators to ensure captions are accurate and aligned with brand tone.
• Coordinate on-ground story coverage at branches and capture content on shoot days as well as on an ad-hoc basis.
• Assist in preparing content briefs for campaigns and updating content across website, email, social media channels and other assets.
• Support paid ads with creative assets and track campaign performance.
• Take ownership of SEO tasks relating to all websites

3. Influencer & Partnership Support

• Maintain influencer and partnership databases.
• Support outreach, coordination, and management of all influencer & partnership relationships
• Track deliverables and help ensure influencer campaigns convert leads effectively.

4. PR & Events

• Support PR initiatives, community outreach, and event preparation.
• Assist with media kits, event materials, and coverage at relevant events.

5.Lead & CRM Support

• Input and update leads from all channels into the CRM.
• Assist with newsletters and campaign communications.
• Help track and report campaign results.

6. Administration & Brand Standards

• Keep campaign calendars up to date and monitor deadlines.
• Ensure all creative output and collaborations adhere to brand guidelines.
• Stay aware of social media trends and suggest content ideas to keep channels fresh.
• Review internal and external branding assets, and keep standards consistent across all assets (internal and external)

Qualifications:

• 3+ years’ GCC experience in marketing, PR, or social media (beauty/aesthetics/wellness preferred).
• Fluent in Arabic & English.
• Degree in Marketing/Communications or equivalent.
• Proven record in delivering KPIs (leads, engagement, conversions).
• Skilled in Canva; familiar with Hootsuite, HubSpot, Later or similar.
• Strong grasp of social media trends and content creation.
• Creative design and video/photo editing skills.
• Excellent communication, organisation, and multitasking.
• Proactive, collaborative, independent and adaptable in a fast-paced environment.
• Email marketing, copywriting, campaign creation and SEO
• Plus: Experience in business development.