Marketing Executive

NMC; Abu Dhabi; On-site; AED 120,000 - 180,000; Full time

Job summary

NMC in Abu Dhabi is seeking a Marketing Manager to lead and coordinate marketing plans for hospital services, clinics, and specialties. You will drive campaigns, digital activities, and healthcare content across approved channels, in collaboration with physicians and department heads.

The role emphasizes awareness campaigns, community outreach, and measurements to optimize patient engagement and service utilization, with a focus on brand-aligned materials and regulatory compliance.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or related discipline.
• 2–4 years of marketing experience, preferably in healthcare settings.

Responsibilities

• Implement marketing plans and promotional campaigns to raise awareness of hospital services, specialties, and facilities.
• Coordinate marketing activities for existing and new medical services, clinics, and specialties.
• Support health awareness campaigns, screening programmes, seasonal promotions, and community outreach initiatives.
• Monitor campaign performance and recommend improvements to increase patient engagement and service utilization.
• Coordinate development of marketing materials, brochures, presentations, and other promotional content.
• Coordinate with digital marketing teams/agencies for social media, website updates, email marketing, and online promotions.
• Support creation/scheduling of healthcare content across approved digital platforms.
• Monitor online engagement, campaign reach, patient inquiries, and lead conversion.
• Ensure materials comply with brand guidelines and healthcare advertising requirements.
• Collaborate with physicians and department heads to promote clinical services.
• Coordinate physician profiling, specialty campaigns, service launches, health talks, and patient education initiatives.
• Identify opportunities to increase awareness and utilization of underperforming clinics and medical specialties.
• Support specialty-specific marketing plans aligned with capacity and revenue objectives.

Skills

Marketing strategy

Campaign management

Digital marketing

Content creation

Stakeholder collaboration

Education

Bachelor’s degree in Marketing or related field

Job description

Job description

• Implement marketing plans and promotional campaigns to increase awareness of the hospital’s services, specialties, and facilities.
• Coordinate marketing activities for existing and newly introduced medical services, clinics, and specialties.
• Support the planning and execution of health awareness campaigns, screening programmes, seasonal promotions, and community outreach initiatives.
• Monitor campaign performance and recommend improvements to increase patient engagement and service utilisation.
• Coordinate the development of marketing materials, brochures, presentations, and other promotional content.
• Coordinate with digital marketing teams and agencies to execute social media campaigns, website updates, email marketing, and online promotions.
• Support the creation and scheduling of relevant healthcare content across approved digital platforms.
• Monitor online engagement, campaign reach, patient enquiries, and lead conversion.
• Ensure that marketing materials comply with the organisation’s brand guidelines and applicable healthcare advertising requirements.
• Work closely with physicians, Heads of Departments (HODs), and clinic managers to identify opportunities to promote clinical services.
• Coordinate physician profiling, specialty campaigns, service launches, health talks, and patient education initiatives.
• Identify opportunities to increase awareness and utilisation of underperforming clinics and medical specialties.
• Support the development of specialty-specific marketing plans aligned with operational capacity and revenue objectives.

Responsibilities:

• Implement marketing plans and promotional campaigns to increase awareness of the hospital’s services, specialties, and facilities.
• Coordinate marketing activities for existing and newly introduced medical services, clinics, and specialties.
• Support the planning and execution of health awareness campaigns, screening programmes, seasonal promotions, and community outreach initiatives.
• Monitor campaign performance and recommend improvements to increase patient engagement and service utilisation.
• Coordinate the development of marketing materials, brochures, presentations, and other promotional content.
• Coordinate with digital marketing teams and agencies to execute social media campaigns, website updates, email marketing, and online promotions.
• Support the creation and scheduling of relevant healthcare content across approved digital platforms.
• Monitor online engagement, campaign reach, patient enquiries, and lead conversion.
• Ensure that marketing materials comply with the organisation’s brand guidelines and applicable healthcare advertising requirements.
• Work closely with physicians, Heads of Departments (HODs), and clinic managers to identify opportunities to promote clinical services.
• Coordinate physician profiling, specialty campaigns, service launches, health talks, and patient education initiatives.
• Identify opportunities to increase awareness and utilisation of underperforming clinics and medical specialties.
• Support the development of specialty-specific marketing plans aligned with operational capacity and revenue objectives.

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline.
• Minimum 2–4 years of experience in marketing, preferably within a hospital, medical centre, clinic, or healthcare organisation.