Marketing Coordinator - UAEN

NMC Healthcare; Abu Dhabi; On-site; AED 120,000 - 180,000; Full time

Job summary

NMC Healthcare in Abu Dhabi is seeking a Marketing Professional to lead integrated campaigns across print, digital, and social channels. You will coordinate content, events, and hospital partnerships to grow brand awareness and patient engagement.

The role involves SEO/SEM oversight, market research, analytics, and collaboration with clinicians and administrative teams to ensure compliant, effective communications.

Qualifications

• Bachelor’s degree required in Marketing or related field.
• 1–2 years marketing experience, preferably in healthcare.
• Experience in campaign coordination, digital marketing, events, and lead generation.

Responsibilities

• Campaign Management: Plan, execute, and track marketing campaigns across multiple channels to increase brand awareness, patient acquisition, and retention.
• Content Creation & Management: Develop engaging content for website, blog, social media, brochures, newsletters, and other marketing materials.
• Social Media Management: Manage and monitor social platforms to engage with the community, answer questions, and promote services.
• SEO & SEM: Oversee SEO strategies for organic growth and SEM efforts to ensure visibility.
• Market Research: Conduct market research to identify trends, competitor activities, and patient needs.
• Event Coordination: Plan and coordinate community events, health seminars, webinars, or conferences.
• Brand Consistency: Maintain consistent branding across all marketing materials and ensure communications reflect mission and values.
• Analytics & Reporting: Use analytics tools to measure campaign effectiveness and report on KPIs.
• Collaboration: Work with doctors, staff, and admin teams to align marketing with organizational goals.

Skills

Campaign management

Content creation

Social media management

SEO

SEM

Market research

Event coordination

Analytics

Collaboration

Education

Bachelor’s degree in Marketing, Business Administration, Communications, or related discipline

Job description

Job Description:

Campaign Management: Plan, execute, and track marketing campaigns across multiple channels (print, digital, social media, etc.) to increase brand awareness, patient acquisition, and retention.

Content Creation & Management: Develop engaging content for the website, blog, social media, brochures, newsletters, and other marketing materials. Ensure all content adheres to healthcare regulations and best practices.

Social Media Management: Manage and monitor social media platforms (Facebook, Instagram, Twitter, LinkedIn) to engage with the community, answer questions, and promote services.

SEO & SEM: Oversee search engine optimization (SEO) strategies for organic growth and search engine marketing (SEM) efforts to ensure visibility.

Market Research: Conduct market research to identify trends, competitor activities, and patient needs. Utilize this data to refine marketing strategies.

Event Coordination: Plan and coordinate community events, health seminars, webinars, or conferences to promote healthcare services and strengthen relationships with potential patients.

Brand Consistency: Maintain consistent branding across all marketing materials and ensure that all communication reflects the healthcare organization’s mission and values.

Analytics & Reporting: Use analytics tools to measure campaign effectiveness and provide reports on key performance indicators (KPIs) such as website traffic, lead generation, social media engagement, etc.

Collaboration: Work closely with internal teams (doctors, staff, and administrative teams) to align marketing efforts with organizational goals and patient care standards.

Responsibilities

Campaign Management: Plan, execute, and track marketing campaigns across multiple channels (print, digital, social media, etc.) to increase brand awareness, patient acquisition, and retention.

Content Creation & Management: Develop engaging content for the website, blog, social media, brochures, newsletters, and other marketing materials. Ensure all content adheres to healthcare regulations and best practices.

Social Media Management: Manage and monitor social media platforms (Facebook, Instagram, Twitter, LinkedIn) to engage with the community, answer questions, and promote services.

SEO & SEM: Oversee search engine optimization (SEO) strategies for organic growth and search engine marketing (SEM) efforts to ensure visibility.

Market Research: Conduct market research to identify trends, competitor activities, and patient needs. Utilize this data to refine marketing strategies.

Event Coordination: Plan and coordinate community events, health seminars, webinars, or conferences to promote healthcare services and strengthen relationships with potential patients.

Brand Consistency: Maintain consistent branding across all marketing materials and ensure that all communication reflects the healthcare organization’s mission and values.

Analytics & Reporting: Use analytics tools to measure campaign effectiveness and provide reports on key performance indicators (KPIs) such as website traffic, lead generation, social media engagement, etc.

Collaboration: Work closely with internal teams (doctors, staff, and administrative teams) to align marketing efforts with organizational goals and patient care standards.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related discipline.
• Minimum 1- 2 years of experience in marketing, preferably within a hospital, medical centre, clinic, or healthcare organisation.
• Experience in campaign coordination, digital marketing, corporate outreach, events, and lead generation.

Requirements