Marketing and Communications Manager (Tawam Hospital)

SEHA - Abu Dhabi Health Services Co.; Al Ain; On-site; AED 268,000 - 402,000; Full time

Job summary

SEHA - Abu Dhabi Health Services Co. is seeking a Marketing Manager to lead the strategic branding and positioning of a healthcare facility, developing and implementing marketing strategies to meet revenue targets.

The role requires strong leadership, budget management, and the ability to coordinate campaigns, events and partnerships across UAE audiences, ensuring consistent brand messaging.

Qualifications

• 6–8 years of relevant progressive experience in a similar role.
• At least 3 years of supervisory experience.
• Experience in a large healthcare facility.

Responsibilities

• Implementing marketing plan and budget for the facility
• Coordinating events and promotional programs
• Reviewing and approving subordinate budget inquiries when required
• Conducting market research to identify customer needs and market opportunities

Job description

Job Description

Responsible for the strategic branding and positioning of facility by developing and/or implementing a marketing strategy for the facility in order to meet and exceed the annual revenue targets. Also responsible for developing and maintaining strategic relationships, managing and coordinating the day-to-day marketing activities within the agreed upon guidelines and offering incentives or tailor made marketing plans to customers in order to attract them to the facility services.

Job Description

Responsible for the strategic branding and positioning of facility by developing and/or implementing a marketing strategy for the facility in order to meet and exceed the annual revenue targets. Also responsible for developing and maintaining strategic relationships, managing and coordinating the day-to-day marketing activities within the agreed upon guidelines and offering incentives or tailor made marketing plans to customers in order to attract them to the facility services.

Responsibilities

• Implementing marketing plan and budget for the facility
• Implementing, in coordination with Senior Officer , the marketing plans and proposals for deferent groups
• Implementing promotional plans for facility staff / customers to guarantee a steady stream of customers especially during off peak periods
• Allocating and controlling marketing budget across internal and external sponsorship, profiling and advertising costs
• Reviewing and approving subordinate budget inquires when required
• Implementing the marketing and communication strategy to meet academic and clinical objectives Implementing the advertising and media plan
• Conducting market research
• Evaluating products, prices and services to maintain highest standards of integrity in all UAE operations, including analysis of competitor products, price, promotion and services
• Identifying market needs by conducting market research activities in order to understand customer needs, priorities and aspirations
• Managing and overseeing the production of marketing collateral and other communication material for marketing and customer attraction
• Coordinating events
• Coordinating continuous promotional programs, conventions and meetings
• Ensuring these events are well attended and organized
• Implementing brand positioning, including market activities and forecasting
• Maintaining up to date competitor information so as to ensure facility retains its competitive edge in the marketplace
• Responsible for coordination of communication programs
• Marketing, managing and communicating the facility brand
• Communicating the facility brand to UAE audiences to ensure that position and brand strength are understood by all UAE clients/customers/patients
• Coordinating with media organizations to create awareness about the facility and promote the facility's mission, clinical programs, staff and events
• Directing and overseeing all marketing projects and serving as main project manager when required
• Managing production of facility promotional items and gifts
• Driving the implementation of the annual calendar of marketing and promotional events and activities
• Developing ideas and opportunities for feature articles, interviews, presentations, and other public relations activities that promote awareness of facility
• Representing facility to the press and public where required (exhibitions, road shows, interview programs) in an ethical manner
• Identifying and establishing an appropriate community engagement program in the UAE and in key international markets
• Developing key corporate communications within the UAE (including special events, brochures, website, and other mediums in strategically important areas)
• Developing and monitoring the delivery of facility paper-based and electronic promotional materials, including the maintenance of the core external web pages for the facility
• Reporting
• Ensuring appropriate accountability and compliance to the approved budget
• Managing market research activities to identify target markets and the appropriate media for distribution of facility information
• Providing marketing information and support to various committees and/or chairing committees as assigned
• Evaluating and reporting on the effectiveness of implemented activities on a regular and ad-hoc basis, in consultation with Director
• Ensuring operational effectiveness in the department/section
• Directing the overall administration of the marketing department/section and the services provided
• Monitoring and evaluating the efficiency and effectiveness of service delivery process and identifying opportunities for improvement
• Delegating and supervising marketing departmental/sectional work, assigning priorities and evaluating performance of subordinates
• Recommending necessary training to correct deficiencies for the marketing department/section
• Providing guidance and interpretation of policy related to marketing/branding
• Ensuring good customer service in the department/section Maintaining collaborative and effective relationships with other key management personnel and keeping abreast of significant economic, social and technical trends and regulatory guidelines, which may influence assigned functions/services and/or the facility
• Managing relationships
• Establishing direct contact with the media community in local area newspapers, magazines, radio stations, television channels
• Establishing and maintaining personal contacts and corporate communication with key parties; including academia, government entities, major healthcare providers, existing or potential sponsors
• Managing the team
• Acting as manager to the team; checking workload, ensuring performance management, day to day supervision, training and orientation of the staff
• Reviewing training requirements of the department/section staff and organizing trainings to be provided as and when needed
• Planning and supervising the day to day activities of the section; streamlining processes wherever possible

Qualifications

• Qualification :-
• Special Certificate:-
• 6-8 years of relevant progressive experience in a similar role with 3 years of supervisory experience
• Experience in a large healthcare facility